Blog Post Consumer Products Health and Beauty Understanding the Challenges of Personalization in Health and Beauty Despite economic uncertainty and rising inflation, the health and beauty industry has continued to grow over the past several years. ...
Multimedia Consumer Products Digital Building An Effective Consumer Engagement Strategy: Taking Stock There’s been a major shift in consumer expectations over the past few years. Consumers are more digital, and they’re communicating ...
Blog Post Consumer Products Food and Beverage Food and Beverage Trends for the 2022 Holiday Season As the holiday season approaches, there are many trends occurring both new and old in the food and beverage industry. ...
Blog Post Digital Experience + Design UX/UI Best Practices for Disease Awareness Websites For life sciences companies building their disease awareness websites or patient portals, keeping user experience (UX) and user interface (UI) ...
Blog Post Consumer Products Food and Beverage Food Product Packaging Trends Historically, the sole purpose of food product packaging was to protect items from contamination, minimize damage, and display mandatory Nutrition ...
Blog Post Retail Luxury Retail What Do Retailers Need to Know About Revenge Shopping? As COVID restrictions are withdrawn and consumers increasingly feel more comfortable shopping in person, there has been a rise in ...
Blog Post Digital Consumer Products Maintaining the Balance of Personalization and Privacy Personalization is a marketing technique that creates an individualized consumer experience through data collection and analysis. This approach to marketing ...
Blog Post Consumer Products Data + Analytics What Companies Need to Know About Generation Z Consumer Behavior Members of Generation Z – “Gen Z” – have now entered their early twenties and are already a bold force ...
Blog Post Digital Consumer Products Why is Consumer-First Marketing Crucial? It’s no secret that today’s consumers have no shortage of options. Every purchasing decision made comes with an endless number ...
Blog Post Experience + Design Consumer Products What Type of Customer Attribution Model is Best for Your Business? As more brands look to enhance their go-to-market strategy, customer attribution has become an essential part of determining marketing effectiveness ...