Blog Post Retail The Benefits of Experiential Retail When was the last time you really had fun shopping? According to a recent Squire Patton Boggs report, entertainment is ...
Blog Post Consumer Products Pet Products 5 Takeaways from the 2023 Petfood Forum Conference Clarkston Consulting recently attended the 2023 Petfood Forum Conference – a gathering of thousands of pet food industry professionals, including ...
Blog Post Consumer Products Recap from the 2023 POI Spring Hybrid Summit Clarkston’s Steve Rosenstock and Sarah Broyd recently attended the 2023 Promotion Optimization Institute (POI) Spring Hybrid Summit in Chicago, Illinois. ...
Blog Post Consumer Products Sales + Marketing Key Benefits of a Price Pack Architecture Model for CP Companies With inflationary pressures facing every consumer products company, “price pack architecture” (PPA) is one way to help your organization understand ...
Blog Post Retail eCommerce 3 Tips to Improve a Customer’s eCommerce Experience As the retail industry continues to shift, one of the biggest challenges in the eCommerce customer experience is converting website ...
Blog Post Consumer Products Health and Beauty Understanding the Challenges of Personalization in Health and Beauty Despite economic uncertainty and rising inflation, the health and beauty industry has continued to grow over the past several years. ...
Multimedia Consumer Products Digital Building An Effective Consumer Engagement Strategy: Taking Stock There’s been a major shift in consumer expectations over the past few years. Consumers are more digital, and they’re communicating ...
Blog Post Consumer Products Food and Beverage Food and Beverage Trends for the 2022 Holiday Season As the holiday season approaches, there are many trends occurring both new and old in the food and beverage industry. ...
Blog Post Digital Experience + Design UX/UI Best Practices for Disease Awareness Websites For life sciences companies building their disease awareness websites or patient portals, keeping user experience (UX) and user interface (UI) ...
Blog Post Consumer Products Food and Beverage Food Product Packaging Trends Historically, the sole purpose of food product packaging was to protect items from contamination, minimize damage, and display mandatory Nutrition ...
Blog Post Retail Luxury Retail What Do Retailers Need to Know About Revenge Shopping? As COVID restrictions are withdrawn and consumers increasingly feel more comfortable shopping in person, there has been a rise in ...
Blog Post Digital Consumer Products Maintaining the Balance of Personalization and Privacy Personalization is a marketing technique that creates an individualized consumer experience through data collection and analysis. This approach to marketing ...
