Article Consumer Healthcare Consumer Products Mobile Marketing – Keys to Success Consumers are going to expect a more open, two-way dialogue with brands in 2013. The challenge for Consumer Products companies ...
Article Consumer Healthcare Consumer Products Thoughts from the Network of Executive Women (NEW) Leadership Summit Last week, Clarkston Consulting participated in the annual Leadership Summit presented by the Network of Executive Women (NEW). There were ...
Article Biotech Consumer Healthcare A Discussion of Analytics with Chicago Executives Last week, Clarkston hosted a group of Chicagoland executives to discuss recent trends in Analytics. The current mainstream conversation around ...
Article Consumer Healthcare Consumer Products London 2012: A Sponsorship Game While July 27th marks the official start of the London 2012 Summer Olympics, Olympic buzz has been spreading around the ...
Article Consumer Products Food and Beverage Kraft Continues to Prepare for Snack Spinoff Kraft continues to prepare for the spinoff of its global snacks business, which will be renamed Mondelez International Inc., from ...
Article Consumer Products Food and Beverage Collaboration is Key This week, Supermarket News (SM) discussed the holistic view the Coca-Cola Co. is taking in its approach to working collaboratively ...
Article Consumer Healthcare Consumer Products Insights from the 2012 FMI/GMA Supply Chain Conference Last week, while attending the 2012 Supply Chain Conference – hosted jointly by the Food Marketing Institute and Grocery Manufacturers ...
Article Consumer Products Food and Beverage Realizing your Competitive Advantage in 2012 through Analytics 2012 will be a year of guarded growth for the Consumer Products industry. The economy, while continuing to show signs ...
Article Consumer Products Food and Beverage The End of an Icon? With the news that Eastman Kodak Co. is preparing for a likely bankruptcy filing in the coming weeks, we should consider how such an iconic brand could fall the way that it has.
Article Consumer Products Retail Dealing with Returns After the Holidays? The key to saving time—and thus money —in the returns process is making the decision of what to do with the return sooner, rather than later, before the product even starts making its way back from the customer.