Case Study Consumer Products Food and Beverage Transforming Marketing Activation for a CPG Company In this marketing activation case study, Clarkston Consulting assessed a food and beverage company’s marketing operating model. Read a synopsis ... Download PDF
Blog Post Consumer Products Food and Beverage Beyond FSMA 204: Building Recall Intelligence for Food Traceability When the FDA investigated the recent Cyclospora outbreak linked to shredded iceberg lettuce, the challenge extended well beyond identifying the contaminated product. Investigators needed information ...
Case Study Consumer Products Food and Beverage SAP S/4HANA Digital Transformation for a Modern CPG Manufacturing Facility In this S/4HANA digital transformation case study, Clarkston Consulting supported a global hydration brand’s strategic expansion by leveraging deep SAP ... Download PDF
Blog Post Sales + Marketing Consumer Products 5 Considerations When Implementing TPM for Foodservice Implementing a Trade Promotion Management (TPM) system for foodservice requires thoughtful adaptation that looks very different from traditional retail, although the approach may depend on the client’s ...
Blog Post Life Sciences Consumer Healthcare Appetite for Change: How GLP-1 is Impacting Pharma — and the Food & Beverage Aisle In just a few short years, GLP-1 (Glucagon-Like Peptide-1) receptor agonists have moved from a specialist diabetes therapy to a cultural and economic force. What ...
Blog Post Sales + Marketing Consumer Products How Food Brands Are Rethinking Pricing and Value to Meet Today’s Consumer In the food and beverage industry, post-COVID cost inflation has significantly influenced brand decisions in recent years. Companies strive to meet consumer demand for affordability and ...
Multimedia Consumer Products Food and Beverage 2026 Food Industry Trends Download the full 2026 Food Industry Trends Report here. This free trends report outlines industry perspectives and expert advice from ...
Multimedia Consumer Products Food and Beverage 2026 Beverage Industry Trends Download the full 2026 Beverage Industry Trends Report here. This free trends report outlines industry perspectives and expert advice from ... Download PDF
Case Study Consumer Products Food and Beverage Standardizing GS1 Labels and Streamlining Vendor Selection for a CPG Manufacturer In this standardizing GS1 labels case study, Clarkston Consulting recently supported a food manufacturer through a vendor selection. Read a ... Download PDF
Case Study Consumer Products Food and Beverage Category Management Transformation Assessment & Operating Model Development Clarkston Consulting recently partnered with a CPG company on a category management transformation assessment. Read a synopsis of the project ... Download PDF
Blog Post Consumer Products Food and Beverage Responding to the Red Dye Ban: Shifts in the Food and Beverage Industry In January 2025, the FDA banned synthetic food dye Red No. 3 under the Delaney Clause due to concerns over health risks. The food and ...
Blog Post Consumer Products Food and Beverage Navigating Growth in Cold Chain Logistics: Key Considerations for M&A and Expansion Cold chain logistics is not a simple task; it entails the journey of temperature-controlled processes, facilities, and logistics to ensure ...
