Blog Post Supply Chain Consumer Products How Modern Supply Chain Planning Tools Create Business Value In the first part of this series, we explored why traditional planning environments are struggling to keep pace with today’s volatility and how leaders ...
Blog Post Consumer Products Sales + Marketing Is Your Operating Model Ready for Retail Media Growth? Retail media is no longer an experimental line item in the marketing budget, with U.S. retail media ad spending projected to reach $69.3 billion in 2026, up ...
Blog Post Consumer Products Health and Beauty Beyond Personalization: How AI Is Reshaping the Future of Skincare The skincare industry is entering a new phase of AI adoption. Initially, AI was leveraged primarily for digital skin analysis and personalized recommendations. These capabilities cater to specific ...
Blog Post Supply Chain Consumer Products Modern Supply Chain Planning: Enabling Resilient, Intelligent Decision-Making Legendary former college football coach Nick Saban offers a powerful lesson in resilience. He asks a question that is critical for all business leaders to consider when their team is ...
Blog Post Artificial Intelligence (AI) Consumer Products How the Role of AI in Category Management Strategy is Evolving The heavy reliance on reviewing large data sets and turning them into reports and analytics makes category management ripe with ...
Blog Post Artificial Intelligence (AI) Consumer Products How Business Translators Enable AI Transformation Organizations have invested billions in data, analytics, and AI. Yet many initiatives still struggle to deliver measurable business outcomes. Technology is rarely the problem. More ...
Multimedia Consumer Products Supply Chain Integrating Global Supply Chain Risk into Network Design Models for CPG Companies How can supply chain leaders integrate global supply chain risk factors as core planning assumptions to enable growth in the ... Download PDF
Blog Post Consumer Products Sales + Marketing Volume Forecasting Foundations: Building Accurate Forecasts in CPG An accurate forecast is an essential part of how CPG organizations plan and make confident business decisions. A volume forecast is a ...
Case Study Consumer Products Food and Beverage Transforming Marketing Activation for a CPG Company In this marketing activation case study, Clarkston Consulting assessed a food and beverage company’s marketing operating model. Read a synopsis ... Download PDF
Blog Post Consumer Products Sales + Marketing Why the Future of DTC is Bigger Than Just Direct Sales For years, direct-to-consumer (DTC) was a clear growth story in consumer products. Emerging brands built loyal followings online, bypassed traditional retail channels, and proved that consumers ...
Multimedia Consumer Products Artificial Intelligence (AI) AI and Cybersecurity: What CPG Companies Need to Know What do CPG companies need to know about cybersecurity, given changes brought about by AI? Download the AI and Cybersecurity ...
Blog Post SAP + Technology Consumer Products What the Shift from SAP BTP to BAIP Means for the Autonomous Enterprise AI is quickly becoming a standard capability across enterprise software. The question is no longer whether organizations will use AI, but how AI ...
