Blog Post Consumer Products Sales + Marketing Key Insights from CMA | SIMA Annual Conference 2025 The CMA|SIMA Annual Conference 2025 in San Antonio, Texas, brought together leaders in consumer products focused on retail category management ...
Case Study Consumer Products Sales + Marketing Category Leadership Transformation: Developing a National Category Story and a Dashboard In this category leadership transformation case study, read about how Clarkston’s category management experts recently supported a leading global CP ...
Blog Post Consumer Products Sales + Marketing Category Management: The Importance of Building a Cohesive National Category Story Category management is a foundational pillar in most consumer products companies today. But often category teams can end up working ...
Blog Post Sales + Marketing Consumer Products 3 Common Challenges with Trade Promotion Optimization and How to Mitigate Them With this new mainstream surge in generative AI, interest in trade promotion optimization is only increasing, and as a result, ...
Blog Post Consumer Products Sales + Marketing Harnessing a Mix of Syndicated and Retail Portal Data to Drive Growth In today’s environment, manufacturers need to have the right data in house to understand their performance nationally, regionally, and at ...
Blog Post Sales + Marketing Consumer Products Who to Include on Your B2B CRM Implementation Team The global Customer Relationship Management (CRM) software market was valued at $50.3 billion in 2021 and is anticipated to reach ...
Blog Post Consumer Products Sales + Marketing How Companies Can Optimize the Customer Journey in CPG Today’s customer journey in CPG is more fluid than ever, with consumers interacting with brands across a variety of digital ...
Blog Post Sales + Marketing Consumer Products The Evolution of the Consumer Journey in CPG The consumer journey in the consumer-packaged goods (CPG) industry has drastically evolved over the past few years, with companies moving ...
Case Study Life Sciences Biotech Optimizing the Market Research Process in Biotech Clarkston Consulting recently partnered with a biopharma client in optimizing the market research process at their organization. Read a synopsis ...
Case Study Consumer Products Sales + Marketing Optimizing Category Management for a Consumer Products Manufacturer Clarkston Consulting recently supported a consumer products client in optimizing their category management processes and vision. Read a synopsis of ...
Blog Post Diversity, Equity + Inclusion Luxury Retail Improving Engagement with Multicultural Shoppers in Luxury Retail The definition of luxury is constantly evolving to reflect our society, whether that be relevant art movements, societal culture shifts, ...
Blog Post Sales + Marketing Consumer Products Exploring the Importance of Category Management and Its Role in Your CP Organization Many people both in and out of the industry may not realize the critical and valuable role that category management ...
