Blog Post Sales + Marketing Consumer Products Getting Started with Affiliate Marketing: What Your Brand Needs to Know Affiliate marketing has taken over as an effective strategy in the past couple of years, with the global affiliate marketing ...
Blog Post Consumer Products Diversity, Equity + Inclusion Multicultural Engagement Marketing Strategies for the 2024 Olympics and Beyond The 2024 Olympics in Paris stand as a pinnacle of global sportsmanship and cultural celebration, drawing attention not only for ...
Case Study Life Sciences Data + Analytics Implementing Generative AI for Medical Standard Response Document Creation Clarkston Consulting recently partnered with a biopharma client on a data and analytics project in which the team used generative ...
Blog Post Consumer Products Consumer Healthcare Inclusivity in Consumer Healthcare Marketing: Strategies to Build a Market-Inclusive Brand As we move further into 2024, inclusivity in consumer healthcare marketing will continue to be more of a strategic imperative ...
Blog Post Sales + Marketing Consumer Products Understanding How Generational Differences Influence Purchasing Behavior We’ve been relying on assumptions around generational buying behaviors for decades. But how up-to-date is our understanding of the life ...
Blog Post Sales + Marketing Consumer Products Incorporating Retail Media into Your RGM Strategy Revenue Growth Management (RGM) is proving to be a crucial strategy for consumer products companies looking to leverage complex tactics ...
Blog Post Consumer Products Digital The Role of Retail Media in Your Consumer Products Organization Consumer products companies have had to balance retailers’ expectations for trade investments with their own profitability objectives for a long ...
Blog Post Digital Consumer Products Phygital Marketing Strategies: The Critical Intersection of Physical and Digital Marketing Phygital marketing represents the fusion of physical and digital marketing tactics, seamlessly integrating in-person and online interactions into a unified ...
Case Study Consumer Products Sales + Marketing Conducting a Category Management Team Assessment for a Consumer Products Company Clarkston Consulting recently partnered with a CPG client on a category management team assessment. Read a synopsis of the project ...
Multimedia Life Sciences Sales + Marketing 2024 Life Sciences Commercial (Sales + Marketing) Trends Clarkston’s team of life sciences sales and marketing consultants have highlighted the top commercial trends that businesses should consider. Read ...
Blog Post Digital Sales + Marketing Creating a Patient-Centered Design Experience on Your Branded Drug Site As effective development and scaling of patient-centric measures prove to be a key action for pharmaceutical companies to unlock value-based ...
Blog Post Sales + Marketing Consumer Products Driving Brand Engagement and Omnichannel Sales: A CPG Advertising Playbook for Super Bowl Campaigns Super Bowl LVIII, held in Las Vegas, Nevada, set a viewership record for the second consecutive year, drawing 123.4M across ...
