Blog Post Strategy + Innovation Sales + Marketing 3 Considerations for your Commercial Content Management Strategy Commercial teams within life sciences organizations are seeing an increase in content volume, marketing tactics, and field teams. Pharmaceuticals, medical device, and ...
Blog Post Consumer Products Sales + Marketing Considerations for Evaluating and Cleansing Your Master Data for a TPM Implementation When was the last time you evaluated your master data for a TPM implementation? Below, we explore three categories of master data ...
Blog Post Consumer Products Sales + Marketing Defining TPM Standards: Base, Incremental Volume, & Cannibalization Key Points: Defining TPM Standards Base volume represents expected demand without promotional activity. Incremental volume reflects promotional lift above base sales. Cannibalization ...
Blog Post Consumer Products Sales + Marketing Key Insights from CMA|SIMA Elevate Conference 2026 Clarkston Consulting’s Amy Levine and Kathy Petruzzelli recently attended the CMA|SIMA Elevate Conference 2026 in Las Vegas. The event convened leaders across consumer products and retail to explore how category ...
Blog Post Consumer Products Sales + Marketing 6 Key Themes Shaping CPG Strategic Priorities: CAGNY 2026 Each year, CEOs from many of the largest consumer products companies gather at the Consumer Analyst Group of New York (CAGNY) conference ...
Blog Post Sales + Marketing Consumer Products How Food Brands Are Rethinking Pricing and Value to Meet Today’s Consumer In the food and beverage industry, post-COVID cost inflation has significantly influenced brand decisions in recent years. Companies strive to meet consumer demand for affordability and ...
Blog Post Consumer Products Sales + Marketing Agentic AI and the Future of CP Marketing Key Points: CP Marketing + Agentic AI Agentic AI is reshaping consumer products marketing by shifting manual, fragmented workflows to ...
Blog Post Sales + Marketing Consumer Products Performing an RGM Capabilities Assessment for Your CP Organization Revenue Growth Management is a strategic framework and enterprise-wide process that maximizes revenue and profit at the customer level. RGM ...
Blog Post Digital Consumer Products How Search Engine Optimization (SEO) is Changing with AI Search engine optimization (SEO) has been around for decades. Over that time, algorithms have evolved, ranking factors have shifted, and ...
Case Study Consumer Products Food and Beverage Category Management Transformation Assessment & Operating Model Development Clarkston Consulting recently partnered with a CPG company on a category management transformation assessment. Read a synopsis of the project ...
Case Study Consumer Products Sales + Marketing Implementing Salesforce TPM for a Snacking Company to Enable Transformational Change Clarkston Consulting helped a client establish a solution that would enable improved collaboration between teams and systems — ultimately implementing ...
Blog Post Sales + Marketing Life Sciences Veeva Vault CRM vs. Salesforce CRM: Considerations for Migrating or Switching Solutions Veeva, while operating Veeva CRM on a Saleforce-based platform, identified limitations in the value the existing Veeva Customer Relationship Management ...
