Multimedia Consumer Products Sales + Marketing Category Management Playbook: A Guide for CP Companies Our team has put together a free, downloadable playbook for category management. View the playbook here. Category management has evolved ...
Blog Post Sales + Marketing Life Sciences 3 Steps to Strengthen Sales Models in the Life Sciences with Data In the life sciences industry, the sales function is vital for not only selling but also educating providers on life-changing ...
Blog Post Sales + Marketing Consumer Products Establishing Revenue Growth Management as a Center of Excellence for Your Organization Recent inflationary and supply pressures have forced consumer products companies to explore innovative strategies to drive sustainable growth and maximize ...
Case Study Life Sciences Pharma Supporting a Product Repositioning for a Pharmaceutical Company Clarkston Consulting recently executed a product repositioning for a pharmaceutical company. Read a synopsis of the project below or download ...
Blog Post Consumer Products Sales + Marketing Key Insights from CMA | SIMA Annual Conference 2025 The CMA|SIMA Annual Conference 2025 in San Antonio, Texas, brought together leaders in consumer products focused on retail category management ...
Case Study Consumer Products Sales + Marketing Category Leadership Transformation: Developing a National Category Story and a Dashboard In this category leadership transformation case study, read about how Clarkston’s category management experts recently supported a leading global CP ...
Blog Post Consumer Products Sales + Marketing Category Management: The Importance of Building a Cohesive National Category Story Category management is a foundational pillar in most consumer products companies today. But often category teams can end up working ...
Blog Post Sales + Marketing Consumer Products 3 Common Challenges with Trade Promotion Optimization and How to Mitigate Them With this new mainstream surge in generative AI, interest in trade promotion optimization is only increasing, and as a result, ...
Blog Post Consumer Products Sales + Marketing Harnessing a Mix of Syndicated and Retail Portal Data to Drive Growth In today’s environment, manufacturers need to have the right data in house to understand their performance nationally, regionally, and at ...
Blog Post Sales + Marketing Consumer Products Who to Include on Your B2B CRM Implementation Team The global Customer Relationship Management (CRM) software market was valued at $50.3 billion in 2021 and is anticipated to reach ...
Blog Post Consumer Products Sales + Marketing How Companies Can Optimize the Customer Journey in CPG Today’s customer journey in CPG is more fluid than ever, with consumers interacting with brands across a variety of digital ...
Blog Post Sales + Marketing Consumer Products The Evolution of the Consumer Journey in CPG The consumer journey in the consumer-packaged goods (CPG) industry has drastically evolved over the past few years, with companies moving ...
