Blog Post Sales + Marketing Life Sciences Veeva Vault CRM vs. Salesforce CRM: Considerations for Migrating or Switching Solutions Veeva, while operating Veeva CRM on a Saleforce-based platform, identified limitations in the value the existing Veeva Customer Relationship Management ...
Blog Post Sales + Marketing Pharma FDA Ramps Up Enforcement on Drug Advertising: What Pharmaceutical Marketers Need to Know On Tuesday, September 9, 2025, the FDA announced plans to ramp up enforcement with respect to prescription drug advertising, issuing ...
Case Study Life Sciences Biotech Developing a Commercialization Roadmap for Cell Therapy Operations Clarkston Consulting recently partnered with a biotech client on a commercialization roadmap for cell therapy. Read a synopsis of the ...
Blog Post Consumer Products Sales + Marketing Thinking Holistically About Your CPG Product Assortment Strategy Historically, assortment planning has had different meanings for different parts of a consumer products (CP) organization. Supply may plan assortments ...
Case Study Consumer Products Sales + Marketing Developing a Custom Trade Promotion Management Tool Clarkston Consulting recently helped with developing a custom TPM tool for a health and beauty client. Read a synopsis of ...
Blog Post Life Sciences Sales + Marketing Veeva AI: Benefits, Risks, and How Organizations Can Prepare Veeva recently announced it will integrate artificial intelligence (AI) capabilities into the Veeva Vault Platform and Veeva applications, which has ...
Case Study Consumer Products Data + Analytics Optimizing the Trade Ecosystem: Improved Data Modeling for a Confectionery Company A client recently engaged Clarkston Consulting to improve their data model which would help with optimizing the trade ecosystem. Read ...
Blog Post Sales + Marketing Life Sciences AI in the Commercial and Medical Ecosystem: Recapping the 2025 Veeva Commercial Summit Clarkston’s Anna Ivashko and Nathan Keliher recently attended the 2025 Veeva Commercial Summit, which brought together marketers and medical, field, ...
Multimedia Consumer Products Sales + Marketing Category Management Playbook: A Guide for CP Companies Our team has put together a free, downloadable playbook for category management. View the playbook here. Category management has evolved ...
Blog Post Sales + Marketing Life Sciences 3 Steps to Strengthen Sales Models in the Life Sciences with Data In the life sciences industry, the sales function is vital for not only selling but also educating providers on life-changing ...
Blog Post Sales + Marketing Consumer Products Establishing Revenue Growth Management as a Center of Excellence for Your Organization Recent inflationary and supply pressures have forced consumer products companies to explore innovative strategies to drive sustainable growth and maximize ...
Case Study Life Sciences Pharma Supporting a Product Repositioning for a Pharmaceutical Company Clarkston Consulting recently executed a product repositioning for a pharmaceutical company. Read a synopsis of the project below or download ...
