Blog Post Sales + Marketing Consumer Products The Evolution of the Consumer Journey in CPG The consumer journey in the consumer-packaged goods (CPG) industry has drastically evolved over the past few years, with companies moving ...
Case Study Life Sciences Biotech Optimizing the Market Research Process in Biotech Clarkston Consulting recently partnered with a biopharma client in optimizing the market research process at their organization. Read a synopsis ...
Case Study Consumer Products Sales + Marketing Optimizing Category Management for a Consumer Products Manufacturer Clarkston Consulting recently supported a consumer products client in optimizing their category management processes and vision. Read a synopsis of ...
Blog Post Sales + Marketing Consumer Products 3 Common Challenges with Trade Promotion Optimization and How to Mitigate Them With this new mainstream surge in generative AI, interest in trade promotion optimization is only increasing, and as a result, ...
Blog Post Diversity, Equity + Inclusion Luxury Retail Improving Engagement with Multicultural Shoppers in Luxury Retail The definition of luxury is constantly evolving to reflect our society, whether that be relevant art movements, societal culture shifts, ...
Blog Post Sales + Marketing Consumer Products Exploring the Importance of Category Management and Its Role in Your CP Organization Many people both in and out of the industry may not realize the critical and valuable role that category management ...
Blog Post Digital Consumer Products Examining the Impact of Walmart’s Digital Landscapes Solution on Suppliers and Retailers Walmart launched its new Digital Landscapes solution on June 5th 2024, which is poised to help suppliers and retailers better ...
Blog Post Consumer Products Health and Beauty Considerations for Building a Successful Affiliate Marketing Strategy Affiliate marketing is a promotional tactic where businesses collaborate with an independent party, often a content creator or social media ...
Case Study Life Sciences Sales + Marketing Developing a Governance Model to Streamline Veeva Commercial Operations In this case study, read about how our Veeva experts helped a client develop a governance model to streamline Veeva ...
Blog Post Sales + Marketing Consumer Products Getting Started with Affiliate Marketing: What Your Brand Needs to Know Affiliate marketing has taken over as an effective strategy in the past couple of years, with the global affiliate marketing ...
Blog Post Consumer Products Diversity, Equity + Inclusion Multicultural Engagement Marketing Strategies for the 2024 Olympics and Beyond The 2024 Olympics in Paris stand as a pinnacle of global sportsmanship and cultural celebration, drawing attention not only for ...
Case Study Life Sciences Data + Analytics Implementing Generative AI for Medical Standard Response Document Creation Clarkston Consulting recently partnered with a biopharma client on a data and analytics project in which the team used generative ...
