Case Study Consumer Products Sales + Marketing Category Leadership Transformation: Developing a National Category Story and a Dashboard In this category leadership transformation case study, read about how Clarkston’s category management experts recently supported a leading global CP ...
Blog Post Consumer Products Sales + Marketing Category Management: The Importance of Building a Cohesive National Category Story Category management is a foundational pillar in most consumer products companies today. But often category teams can end up working ...
Blog Post Consumer Products Sales + Marketing Harnessing a Mix of Syndicated and Retail Portal Data to Drive Growth In today’s environment, manufacturers need to have the right data in house to understand their performance nationally, regionally, and at ...
