Case Study Consumer Products Sales + Marketing Category Leadership Transformation: Developing a National Category Story and a Dashboard In this category leadership transformation case study, read about how Clarkston’s category management experts recently supported a leading global CP ...
Blog Post Life Sciences Consumer Healthcare Appetite for Change: How GLP-1 is Impacting Pharma — and the Food & Beverage Aisle In just a few short years, GLP-1 (Glucagon-Like Peptide-1) receptor agonists have moved from a specialist diabetes therapy to a cultural and economic force. What ...
Case Study Consumer Products Sales + Marketing Implementing Salesforce TPM for a Snacking Company to Enable Transformational Change Clarkston Consulting helped a client establish a solution that would enable improved collaboration between teams and systems — ultimately implementing ...
Case Study Consumer Products Data + Analytics Optimizing the Trade Ecosystem: Improved Data Modeling for a Confectionery Company A client recently engaged Clarkston Consulting to improve their data model which would help with optimizing the trade ecosystem. Read ...
Blog Post Consumer Products Sales + Marketing Category Management: The Importance of Building a Cohesive National Category Story Category management is a foundational pillar in most consumer products companies today. But often category teams can end up working ...
Blog Post Consumer Products Sales + Marketing Harnessing a Mix of Syndicated and Retail Portal Data to Drive Growth In today’s environment, manufacturers need to have the right data in house to understand their performance nationally, regionally, and at ...
