Blog Post Sales + Marketing Consumer Products Direct-to-Consumer Strategy for a CPG Company Clarkston supported an outdoor recreation equipment company in designing their global direct-to-consumer (DTC) strategy and local U.S. go-to-market DTC strategies ...
Blog Post Consumer Products Consumer Healthcare The Switch from Rx to OTC The pharmaceuticals industry continues to experience shifts from prescription medications to over-the-counter (OTC) drugs, with the FDA executing over a ...
Blog Post Data + Analytics Grocery Meeting the Demands of Budget-Conscious Consumers In the current climate, many U.S. households continue to struggle financially. Buying habits among shoppers have shifted drastically, leading to ...
Multimedia Consumer Healthcare Consumer Products 2021 Consumer Healthcare Trends Read our updated report here: 2022 Consumer Healthcare Industry Trends As healthcare costs rise, the size of the aging population grows, ...
Multimedia eCommerce Consumer Products Perfecting Your Approach to Selling on Amazon It’s no secret that retailers can’t ignore Amazon when selling products online. In fact, Amazon was responsible for 37.7% of ...
Blog Post Consumer Healthcare Consumer Products CBD in Consumer Healthcare The United States has seen incredible progress in the legalization and commercialization of cannabis in just 5 years. Today, marijuana ...
Multimedia Consumer Healthcare Consumer Products 2020 Consumer Healthcare Trends Read our updated report here: 2021 Consumer Healthcare Industry Trends Trends that have impacted the larger consumer products industry for ...
Blog Post Consumer Healthcare Pharma 4 Tips for Making the Rx to OTC Switch Since the antihistamine brompheniramine maleate (i.e., Dimetapp today) made the switch from Rx to OTC in 1976, 115 more products ...
