Clarkston Retail Industry Expert Speaks to How eCommerce Will Scale in 2025
October 18, 2024 | Clarkston senior manager and retail industry expert Cory Jackson was cited by Retail Dive for his expertise on the retail industry and his insights on how eCommerce will scale in 2025. This Industry Outlook Report covers three key trends in e-commerce that can inform strategies to scale in the coming year. Excerpts of Cory’s featured quotes are included below, and download the full eBook here.
How eCommerce Will Scale in 2025
“Understanding how to scale your supply chain based on customers’ responses will be crucial. From a digital e-commerce standpoint, we get immediate feedback on sales and product drops, but if you can’t meet demand, that’s a significant pitfall.”
“Whatever you do, it must resonate with the customer segment you’re trying to attract. Consumers increasingly associate themselves with the brands they buy, so put some thought into your digital strategy, understand your niche and target those customers who are interested in your product and your message.”
“Access message boards to keep a pulse on how social media algorithms are working and how they change. The various platforms also have resources for retailers, so don’t hesitate to pull back that curtain.”
“People can tell if you’re practicing what you’re preaching.”
“There is no better place to get insights and ensure your data is sourced properly than through your own app and website.”
“If you don’t protect consumer data, you’re opening yourself up to many vulnerabilities.”
“If I click something saying ‘don’t sell my data’ and then you’re bought by another company, what’s happening to my information?”
“Always ask yourself, what’s the business case? Then evaluate what features your existing tech stack offers you.”
“Look inward before looking outward.”
“Gamification is anything that has a casino-type effect. Maybe I win something, maybe I don’t, but it binds me more closely to that brand.”
“As a customer, now I’m locked in because I’m getting continued value from my purchase.”