Blog Post Digital What is TikTok Shop? How Will it Influence eCommerce Marketing Strategies? In the digital age, creative, short-form video is taking over the social media marketing landscape. As we approach the holiday ...
Blog Post Digital Consumer Products The Importance of Cross-Functional Alignment Between Digital and IT Teams With the rise of digital – including direct-to-consumer, enhanced customer data, and accessible AI – we have seen firsthand the ...
Blog Post Consumer Products Digital How to Evaluate New Revenue Streams Through Digital Platforms The consumer products (CP) industry, along with many others, has experienced an evolution in recent years. In our 2023 CP ...
Multimedia Digital Consumer Products Setting an Organizational Strategy for AI to Drive Business Transformation Companies across industries are confronted with technology disruption that regularly impacts decision-making at all levels of the organization. Digital transformation ...
Blog Post Digital Grocery From Pandemic to Inflation: Strategies for Grocery Retailers in 2023 We outline grocery retailer strategies to support your digital modernization journey and to help your organization stay ahead of competition ...
Blog Post Strategy + Innovation Consumer Products 5 Tenets for Conducting a Market Sizing Assessment Market sizing assessments have been the industry-wide standard for shedding clarity on the daunting complexities that arise from exploring new ...
Blog Post Strategy + Innovation Life Sciences A Quick Guide to Patient Centricity in Pharma Work in the life sciences industry is inherently patient-centric, but it’s ultimately how the patient is brought into focus that ...
Blog Post Consumer Products Health and Beauty Generation Alpha’s Impact on Beauty and Skincare Currently the youngest demographic, Generation Alpha is becoming an increasingly more important customer base for the beauty industry to target. ...
Blog Post Strategy + Innovation Pharma Establishing and Integrating Patient Centricity into Your Pharma Organization Measuring patient centricity can be a tall ask for pharmaceutical and biotech organizations. However, patient centricity demonstrates short- and long-term ...
Case Study Life Sciences Digital Enabling Strong Clinical Operations Project Management Through a Digital Toolkit A biopharmaceutical company specializing in rare diseases engaged Clarkston Consulting to help develop an innovative digital toolkit to support the ...
Blog Post Digital Top Digital Insights from 2022 As 2022 comes to a close, I’ve taken time to reflect on the 200+ content pieces that our industry experts ...
Blog Post Digital Consumer Products Key Enablers for a Successful Digital Transformation In consulting, the framework “people, process, and technology” is frequently used due to its simplicity of explaining how to successfully ...
