Blog Post Data + Analytics Consumer Products What is Data Modernization? Data allows organizations to effectively operate, plan for the future, and mitigate problems. Following the shift to hybrid work and ...
Blog Post Sales + Marketing Consumer Products 5 Key Takeaways from Digital Summit NYC Digital Summit NYC was filled with cutting-edge content sessions designed for digital marketers, product designers, and industry leading brands to ...
Blog Post Data + Analytics Consumer Products Why Businesses Should Think of Data as a Product Companies can significantly shorten the duration of implementation when data is treated like a product. “Data as a Product” means ...
Blog Post Data + Analytics Retail The Importance of Data Governance in Retail Successful retailers recognize the value that good data can bring to their business. They also understand how good data can ...
Blog Post Consumer Products Data + Analytics What Will Metaverse Marketing Look Like? Since gaining major notoriety when Facebook changed its name to Meta, the metaverse has become a popular topic for retailers ...
Blog Post Data + Analytics Consumer Products Integral Skills for a Data and Analytics Dream Team Organizations have long recognized the importance of data and analytics in understanding their customers, enhancing their products and processes, and ...
Blog Post Data + Analytics Consumer Products The Myth of “Data-Driven” and the Need for a “Data-Optimized” Network Businesses should begin to consider “Data-Optimized” Networks. We’re seeing an industry shift in data and analytics from “big data” to ...
Blog Post Life Sciences Data + Analytics Prioritizing Data Privacy and Cybersecurity in Medical Devices This year, the medical device industry expects to see changes from consumer demographics to digital personalization across the board. As ...
Blog Post Data + Analytics Consumer Products Getting Started with Sustainability Analytics Companies must prioritize and address the gap between what has been said with sustainability efforts and what has been done to align ...
Blog Post Consumer Products Data + Analytics What Can Brands Learn About Data-Driven Marketing from Spotify Wrapped? In 2015, Spotify began releasing annual data about their listeners, including their most streamed artist and the hours spent using the app. This marketing campaign, known as Spotify ...
Multimedia Data + Analytics Consumer Products How to Improve Demand Forecasting with External Data Sets This blog post recaps a webinar featuring Clarkston Consulting’s Jason Kerns covering how to improve demand forecasting by leveraging external ...
Case Study Data + Analytics Strategy + Innovation Developing COGS Models for a Biotechnology Firm Clarkston recently partnered with a biotechnology firm on a developing COGS (Cost of Goods Sold) model for their Biologics Licensing ...
