Multimedia Consumer Products Data + Analytics DTC Discussions: Managing the Customer Care Experience When it comes to launching or enhancing a direct-to-consumer (DTC) business, there are many opportunities for the front line that ...
Multimedia Consumer Products Data + Analytics DTC Discussions: DTC Marketing and Analytics COVID withstanding, DTC marketing has undergone drastic shifts over the last few years as brands have found new, innovative ways ...
Blog Post Data + Analytics Consumer Products Uncovering Process Mining Use Cases To demonstrate the effectiveness of process mining and some of the process mining use cases, let’s take a look at ...
Blog Post Data + Analytics Consumer Products Why Companies Should Invest in Process Mining In an age where technologies like AI and ML are playing a significant role in process analytics, it’s imperative that ...
Blog Post Data + Analytics Consumer Products Exploratory Analytics: Getting Started Exploratory analytics leverages historical data to answer questions and uncover trends and patterns through visualization, data and feature engineering, test ...
Blog Post Data + Analytics Consumer Products Understanding the Business Case for an Analytics-as-a-Service Partner Whether it is managing an enterprise data strategy solution or building a reporting structure for marketing analytics, a trusted Analytics-as-a-Service ...
Case Study Data + Analytics Consumer Products Enabling Next Generation Pricing Analytics for a Manufacturer Clarkston Consulting provided pricing analytics for a manufacturer to enhance the client’s pricing strategy. This client is a well-established, multi-brand, ...
Blog Post Data + Analytics Consumer Products What to Look for in an Analytics-as-a-Service Provider An analytics-as-a-service provider is increasingly becoming a mission-critical partnership for businesses in the life sciences, consumer products, and retail industries. ...
Blog Post Data + Analytics Consumer Products The Trouble with Algorithms: Algorithm Ethics Algorithm ethics is becoming a critical issue across businesses of every shape, size, and type as artificial intelligence and machine ...
Blog Post Sales + Marketing Data + Analytics Using Analytics to Create Profitable Revenue Growth Management People are slowly returning to life outdoors. With vaccinations and lifted stay-at-home orders, consumers are raring to make up for ...
Blog Post Data + Analytics Consumer Products DTC Metrics: Basic Metrics to Measure and Learn From At a recent DTC event, leaders from some of the industry’s biggest direct-to-consumer brands discussed their approach to the rapidly ...
Multimedia SAP + Technology Data + Analytics SAP Webinar Series: SAP Analytics Cloud Clarkston Consulting recently worked with a US-based beverage company on an SAP S/4 transformation. In conjunction with this new implementation, ...
