Blog Post Consumer Products Retail 2024 POI Fall Summit: Key Themes Around Collaboration, Category Management, and AI Last month, trade, sales, and marketing consultants from Clarkston’s consumer products practice attended the 2024 POI Fall Summit in Dallas, ...
Blog Post Data + Analytics Consumer Products Implementing AI into Your PMO: 5 Questions for Leaders to Assess Organizational Readiness In this piece, we dive into important factors to consider when implementing AI into your PMO. There are so many ...
Blog Post Data + Analytics Retail Selecting a Product Information Management Solution for Your Retail Business In an increasingly data-driven world, the capacity to analyze your product information, efficiently distribute it across multiple channels, enhance its ...
Blog Post Consumer Products Data + Analytics Measuring and Managing the Impact of Weather on Consumer Purchasing This article is the first in a series of thought leadership pieces co-published with Planalytics on the topic of weather ...
Blog Post Consulting Services Exploring the Implications of Generative AI in Retail Generative AI, also known as generative adversarial networks (GANs), is a subfield of artificial intelligence (AI) which has the potential ...
Blog Post Data + Analytics Consumer Products Insights to Action: People Analytics in DE+I Historically, businesses have focused on collecting large amounts of data and information to inform their reports. They rely on the ...
Blog Post Data + Analytics Retail Improving Retail Allocation via Analytics Increasing supply chain pressures are forcing retailers to reconsider each portion of their inventory strategy. They are trying to find ...
Blog Post Diversity, Equity + Inclusion Consumer Healthcare How Technology Can Support DE+I in Consumer Healthcare Diversity, equity, and inclusion has been gaining a lot of traction both socially and politically. Many industries are now focusing on DE+I ...
Blog Post Digital Analytics Consumer Products Leveraging Google Analytics 4 (GA4) in a Cookie-Less Future Google Analytics 4 (GA4) is Google’s latest update to its website tracking and analytics platform. GA4 comes after a long ...
Blog Post Data + Analytics Retail The Importance of Data Governance in Retail Successful retailers recognize the value that good data can bring to their business. They also understand how good data can ...
Blog Post Data + Analytics Consumer Products Integral Skills for a Data and Analytics Dream Team Organizations have long recognized the importance of data and analytics in understanding their customers, enhancing their products and processes, and ...
Multimedia Consumer Products Data + Analytics DTC Discussions: Core Information Systems When it comes to direct-to-consumer (DTC) business, it is important for CPG companies to understand the information systems that are ...