Case Study Consumer Products Data + Analytics Establishing a Global Data Integrity Program for a Beauty Company Clarkston Consulting recently partnered with a client in the beauty industry on a global data integrity program. Read a synopsis ...
Blog Post Consumer Products Diversity, Equity + Inclusion 5 Considerations for Designing an Inclusive Beauty Strategy in 2024 Beauty consumers are more aware than ever of their options for brand offerings. As such, the same marketing strategies that ...
Multimedia Consumer Products Health and Beauty 2024 Skincare Industry Trends Clarkston’s team of health and beauty consultants have highlighted the top skincare industry trends that businesses should consider. Read all ...
Blog Post Consumer Products Health and Beauty How an Emphasis on Self-Care is Transforming the Beauty Industry As society transitions to a more introspective and health-focused world, we’re seeing growth in skincare trends, wellness-oriented products, and new ...
Blog Post Consumer Products Health and Beauty The Future of At-Home Beauty and Skincare During the pandemic, at-home skincare, and specifically skincare, took off and became a focus of consumers and industry leaders. While ...
Blog Post Consumer Products Health and Beauty Generation Alpha’s Impact on Beauty and Skincare Currently the youngest demographic, Generation Alpha is becoming an increasingly more important customer base for the beauty industry to target. ...
Blog Post Consumer Products Consumer Healthcare Takeaways from the 2023 CHPA Annual Self-Care Leadership Summit Clarkston’s consumer healthcare experts recently attended the 2023 Consumer Healthcare Products Association (CHPA) Annual Self-Care Leadership Summit. The three-day event ...
Multimedia Consumer Products Health and Beauty 2023 Skincare Industry Trends Read our updated trends report here: 2024 Skincare Industry Trends Clarkston’s team of health and beauty consultants have highlighted the ...
Blog Post Consumer Products Health and Beauty Understanding the Challenges of Personalization in Health and Beauty Despite economic uncertainty and rising inflation, the health and beauty industry has continued to grow over the past several years. ...
Blog Post Quality + Compliance Consumer Healthcare Understanding and Navigating Food Label Regulations Food labels provide essential information to consumers and assist with their purchasing decisions, with 59% of consumers saying they always ...
Blog Post Consumer Products Health and Beauty Biotech Beauty: The Intersection of Innovation and Sustainability With an increasing demand for a more sustainable beauty industry, innovation meets the beauty production process with the creation of ...
Case Study Sales + Marketing Consumer Products Brand Strategy Development for a Global Haircare Manufacturer This brand strategy development case study explores Clarkston’s work with a global manufacturer and retailer of women’s haircare products selling ...