Blog Post eCommerce Consumer Products Making the Most of TikTok’s Investment into Social Commerce Social commerce platforms, like TikTok, are changing the game for eCommerce businesses. With an astounding user growth rate of 1157% ...
Blog Post Retail Sales + Marketing Prepare for the 2021 Holiday Season: Retailers Warn Shoppers The 2021 holiday season this year will be longer than ever before. Retailers across the globe face uncertainty and risk ...
Blog Post Sales + Marketing Consumer Products Considering Your Options in TPM Deduction Management Trade Promotion Management (TPM) system implementations require a number of key decisions to be successful, and one of the most ...
Blog Post Data + Analytics Grocery Meeting the Demands of Budget-Conscious Consumers In the current climate, many U.S. households continue to struggle financially. Buying habits among shoppers have shifted drastically, leading to ...
Blog Post Retail eCommerce Considerations for Selling on a Retail Marketplace Driven to generate revenue in the post-covid economy, many retailers have looked to create marketplaces for growth opportunities. Companies from ...
Blog Post Food and Beverage Consumer Products Marketing Plant-Based Products to Gen Z The large, diverse generation that is Gen Z is emerging as a key customer segment for plant-based brands, especially as these young consumers prioritize food spending. Based on a March 2020 study, 80% of Gen Z respondents were ...
Blog Post Retail eCommerce Considerations for Hosting a Retail Marketplace Driven to generate revenue in the post-covid economy, many retailers have looked to create retail marketplaces for growth opportunities. Companies ...
Blog Post Consumer Products Grocery 2021 M&A Trends in Consumer Products The impacts of the Coronavirus pandemic on the consumer products industry in the past year forced many companies to reassess several areas ...
Blog Post Sales + Marketing Data + Analytics Using Analytics to Create Profitable Revenue Growth Management People are slowly returning to life outdoors. With vaccinations and lifted stay-at-home orders, consumers are raring to make up for ...
Blog Post Grocery Retail Post-COVID Grocery Retail: What to Expect As individuals continue to adjust to pandemic life, uncertainties about how to assimilate in-person and mask-less routines pose a challenge. ...
Multimedia Sales + Marketing Biotech A Life Sciences Marketing Maturity Model: How Do You Measure Up? We developed this life sciences marketing maturity model for life sciences companies looking to compare their digital marketing strategy, capabilities, ...
Blog Post Fast Moving Consumer Goods Consumer Products Taking Fast-Moving Consumer Goods DTC The COVID-19 pandemic played a significant role in accelerating the trend of fast-moving consumer goods (FMCG) companies introducing direct-to-consumer channels, ...
