Multimedia Consumer Products eCommerce Diversifying Sales: Taking Stock with Ken Accardi and Evan Shirley Looking back on 2020, the consumer products industry saw a huge uptick in online purchases. While the COVID-19 pandemic certainly ...
Blog Post Data + Analytics Digital Sales and Marketing Analytics: Understanding Your Organization’s Maturity As companies learn the benefits of analytics and make strategic investments in capabilities such as automation, predictive maintenance, and simulation, ...
Blog Post Sales + Marketing Consumer Products Going D2C: The Challenges and Benefits Direct-to-consumer (D2C, DTC) companies are increasingly entering the consumer products market, attempting to reach the potential success that other D2C ...
Blog Post Health and Beauty Consumer Products Transforming the Beauty Industry with Data and Analytics Valued to exceed $500 billion in 2020, the beauty industry is growing rapidly. This industry growth has taken place both ...
Blog Post Sales + Marketing Consumer Products Five Best Practices for TPM Transformation It’s a challenging time to be a CPG sales leader. As shelf-space competition amplifies and evolves and the COVID-19 pandemic ...
Multimedia Consumer Products Digital Personal Brand Building: Taking Stock with Michelle Tartalio Remember the first time you Googled your own name? For me, I am not even sure it was Google….It was ...
Blog Post Digital Sales + Marketing True Patient Engagement: Creating a Single View of the Patient Creating a single view of the patient has been both an objective and buzzword in the life sciences industry for ...
Blog Post Digital Sales + Marketing Life Sciences Social Media Uses and Applications Research shows that social platforms are the primary location patients go to find out more about disease. Traditionally, there has ...
Blog Post Sales + Marketing Consumer Products Adapting Your Trade Spend During COVID The coronavirus resulted in an unprecedented change in consumer, retailer, and manufacturer behavior. Have you noticed that grocery prices are ...
Blog Post Digital Consumer Products Building Your B2B Digital Marketing Strategy Companies looking to continuously stay ahead of the digital curve need to purposefully and systematically create digital experiences rooted in ...
Blog Post Consumer Products Data + Analytics Top 3 Things to Consider When Scaling Your Direct-to-Consumer Business Model The global pandemic has fundamentally changed the way consumers purchase goods and services, forcing businesses to accelerate their direct-to-consumer business ...
Case Study Consumer Products Data + Analytics Using Analytics to Improve Customer Segmentation for Increased Sales One of America’s leading food manufacturers in an innovative and rapidly growing industry segment was collecting volumes of data but ...