Blog Post Consumer Products Data + Analytics What Can Brands Learn About Data-Driven Marketing from Spotify Wrapped? In 2015, Spotify began releasing annual data about their listeners, including their most streamed artist and the hours spent using the app. This marketing campaign, known as Spotify ...
Blog Post Biotech Pharma Patient Journey Mapping: Taking it to the Next Level The value that comes from patient journey mapping exercises is well-established in the life sciences industry. These activities are focused ...
Multimedia Consumer Products Fast Moving Consumer Goods Macro Trends in Consumer Goods: Taking Stock with Mark Osborn Macro trends in consumer goods have wildly accelerated and evolved over the last two years in the face of the ...
Multimedia Sales + Marketing Life Sciences 2022 Life Science Sales and Marketing Trends Read our updated trends report here: 2023 Life Sciences Sales and Marketing Trends 2021 has brought both challenge and opportunity ...
Blog Post Digital Consumer Products What’s Coming for Content Marketing in 2022? Content marketing in 2022 must reflect the changing circumstances of the world around us. In an ever increasingly digital world, content ...
Blog Post Sales + Marketing Data + Analytics Evolving the Pharmaceutical Sales Model with Data Exchange How can businesses update their pharmaceutical sales model for the new competitive landscape? Below, read why it is important to ...
Multimedia eCommerce Consumer Products DTC Discussions: Direct-to-Consumer Program and Project Management Clarkston Consulting’s DTC Webinar Series is a collection of videos designed to help consumer products and retail companies launch, grow, ...
Multimedia eCommerce Consumer Products DTC Discussions: Introduction to DTC and Business Goals If there has been one common strategic goal across CPG companies and retail companies in the last several years, it’s ...
Blog Post Retail Digital The Continued Evolution of Retail Loyalty Programs Retail loyalty programs have continued to evolve. From big box to drug, retailers tend to maintain the same general “member-only ...
Blog Post eCommerce Consumer Products Making the Most of TikTok’s Investment into Social Commerce Social commerce platforms, like TikTok, are changing the game for eCommerce businesses. With an astounding user growth rate of 1157% ...
Blog Post Retail Sales + Marketing Prepare for the 2021 Holiday Season: Retailers Warn Shoppers The 2021 holiday season this year will be longer than ever before. Retailers across the globe face uncertainty and risk ...
Blog Post Sales + Marketing Consumer Products Considering Your Options in TPM Deduction Management Trade Promotion Management (TPM) system implementations require a number of key decisions to be successful, and one of the most ...
