Case Study Consumer Products Supply Chain Designing and Implementing a Best-in-Class IBP Process to Drive Cross-Functional Alignment Clarkston Consulting recently partnered with a CPG client on a IBP process to drive cross-functional alignment. Read a synopsis of ... Download PDF
Case Study Consumer Products Consumer Healthcare Developing a Profit and Loss Reporting Dashboard for an OTC Manufacturer Clarkston Consulting recently partnered with a CPG client in the consumer healthcare industry on a profit loss reporting dashboard. Read ... Download PDF
Multimedia Consumer Products 2024 Consumer Products Trends Read our updated trends report here: 2025 Consumer Products Trends Clarkston’s team of consumer products consultants have highlighted the top ... Download PDF
Multimedia Consumer Products Sales + Marketing RGM and Consumer Engagement: Taking Stock with Amy In our last episode of Taking Stock, we spent some time talking about understanding consumer motivations. In this episode, we ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Loading Historical Promotion Data into a New TPM System In the TPM Talks webinar series, we explore some of the most pressing topics and challenges surrounding Trade Promotion Management ... Download PDF
Multimedia Consumer Products Sales + Marketing TPM Talks: Customer and Product Hierarchy Changes and Impacts In the TPM Talks webinar series, we explore some of the most pressing topics and challenges surrounding Trade Promotion Management ... Download PDF
Case Study Consumer Products Strategy + Innovation Overcoming Challenges to Business Growth in Emerging Markets A global leader in the consumer products industry enlisted Clarkston to create a three-year strategic roadmap with actionable initiatives to ... Download PDF
Multimedia Consumer Products Sales + Marketing TPM Talks: Approaches to Reporting in TPM Systems In the TPM Talks webinar series, we explore some of the most pressing topics and challenges surrounding Trade Promotion Management in ... Download PDF
Multimedia Consumer Products Digital Understanding Consumer Motivations: Taking Stock with Amy L. and Reed M. Consumer engagement is critical for any consumer products company today. Understanding your consumers, their motivations, and their connection to your ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Forecasting Sales Using Shipment vs. Consumption Volume In the TPM Talks webinar series, we explore some of the most pressing topics and challenges surrounding Trade Promotion Management ... Download PDF
Multimedia Consumer Products Sales + Marketing TPM Talks: Involvement of Shopper Marketing in TPM Planning In the TPM Talks webinar series, we explore some of the most pressing topics and challenges surrounding Trade Promotion Management ... Download PDF
Multimedia Consumer Products Sales + Marketing TPM Talks: Planning TPM with Indirect Customers In the TPM Talks webinar series, we explore some of the most pressing topics and challenges surrounding Trade Promotion Management ... Download PDF
