Multimedia Consumer Products Sales + Marketing TPM Talks: Loading Historical Promotion Data into a New TPM System In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Food and Beverage Consumer Products Marketing Plant-Based Products to Gen Z The large, diverse generation that is Gen Z is emerging as a key customer segment for plant-based brands, especially as these young consumers prioritize food spending. Based on a March 2020 study, 80% of Gen Z respondents were ...
Blog Post Fast Moving Consumer Goods Consumer Products Taking Fast-Moving Consumer Goods DTC The COVID-19 pandemic played a significant role in accelerating the trend of fast-moving consumer goods (FMCG) companies introducing direct-to-consumer channels, ...
Blog Post Consumer Healthcare Consumer Products OTC to DTC: Regulatory Considerations for Moving to Direct-to-Consumer Healthcare In today’s new age of the consumer, industries that may not have considered a direct-to-consumer (DTC) play before are now ...
Multimedia Consumer Healthcare Consumer Products 2019 Consumer Healthcare Trends: A Self-Care Journey Read our updated report here: 2020 Consumer Healthcare Industry Trends Americans are thinking about their self-care journey in new ways ...
Blog Post Consumer Healthcare Consumer Products Optimizing ERP Integration in Consumer Healthcare M&A Over the last five years, there have been multiple large consumer healthcare transactions between traditional pharmaceutical companies and consumer packaged ...
Multimedia Consumer Products Fast Moving Consumer Goods Rethink Traditional Sales & Marketing Strategies in a Digital World As a consumer products company founded in pre-digital times, what can you do to build, amplify, or differentiate to remain ...
Blog Post Consumer Products Sales + Marketing Budgeting for a Trade System or Trade Promotion Management Tool Is a new trade system a line item on your budget next year? While a new trade system may only ...
Blog Post Sales + Marketing Consumer Healthcare A New Way to Think About Deduction Management What is deduction management? Deduction management (also referred to as claims management) is the oversight of the method of payment ...
Blog Post Consumer Products Information Technology What Every CPG Marketer Needs to Know About the Difference between Analytics & Data Analysis Analytics has emerged as a catch-all term for a variety of different business intelligence (BI) initiatives. For some, it is the process of ...
