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Clarkston’s Elise Watson Speaks to AI Personal Shoppers in the Retail Industry

May 28, 2025 | Clarkston Consulting’s Elise Watson, speaks to artificial intelligence personal shopping and how there are new retailer agents. View her quotes below and the article here.


AI Personal Shoppers Hunt Down Bargain Buys

“As AI agents start to take over the bulk of product discovery and the decision-making process, retailers must consider how to optimize for this new layer of AI shoppers,” said Elise Watson of Clarkston Consulting. Retailers are likely to be left groping in the dark when it comes to what makes a product attractive to AI agents, according to Watson.

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