Sam Ruiz

Sam Ruiz is a senior consultant and the lead of our Food & Beverage industry. She specializes in digital strategy, marketing and sustainability, and is passionate about consumer-first thinking and data-driven creativity.

Through her work she has helped traditional companies transform for the digital age, build data-driven marketing strategies, develop new pricing models, and craft corporate social responsibility (CSR) strategies. Sam has deep expertise in the marketing and ad tech space, and has led projects to deeply understand audiences, develop and analyze consumer journeys, and effectively and efficiently reach target consumers. Her work has allowed her to work across a wide variety of verticals in the consumer goods and retail space.