Recent inflationary and supply pressures have forced consumer products companies to explore innovative strategies to drive sustainable growth and maximize ...

Walmart launched its new Digital Landscapes solution on June 5th 2024, which is poised to help suppliers and retailers better ...

Affiliate marketing is a promotional tactic where businesses collaborate with an independent party, often a content creator or social media ...

The 2024 Olympics in Paris stand as a pinnacle of global sportsmanship and cultural celebration, drawing attention not only for ...

In this series, our retail experts outline retail in-store technology investments that enable retailers to ensure their shoppers are getting ...

As we move further into 2024, inclusivity in consumer healthcare marketing will continue to be more of a strategic imperative ...

We’ve been relying on assumptions around generational buying behaviors for decades. But how up-to-date is our understanding of the life ...

Phygital marketing represents the fusion of physical and digital marketing tactics, seamlessly integrating in-person and online interactions into a unified ...

In the digital age, creative, short-form video is taking over the social media marketing landscape. As we approach the holiday ...

A global, direct-to-consumer products industry leader in nutritionals and personal care was looking to transform its product development lifecycle and ...

Antiquated and separated data platforms make it incredibly difficult, if not impossible, to create useful customer segments based on behavioral, ...

Currently hosted on a Salesforce-based platform, Veeva believes there are limitations in the value they can provide their customers with ...