Blog Post Digital What is TikTok Shop? How Will it Influence eCommerce Marketing Strategies? In the digital age, creative, short-form video is taking over the social media marketing landscape. As we approach the holiday ...
Blog Post Sales + Marketing Consumer Products Establishing Revenue Growth Management as a Center of Excellence for Your Organization Recent inflationary and supply pressures have forced consumer products companies to explore innovative strategies to drive sustainable growth and maximize ...
Case Study Consumer Products Sales + Marketing Product Lifecycle Management (PLM) Case Study: Process Optimization and Roadmap A global, direct-to-consumer products industry leader in nutritionals and personal care was looking to transform its product development lifecycle and ...
Blog Post Life Sciences Pharma The Rise of Customer Data Platforms (CDP) as Foundations for Commercial Operations Antiquated and separated data platforms make it incredibly difficult, if not impossible, to create useful customer segments based on behavioral, ...
Blog Post Life Sciences Digital Considerations for the Upcoming Veeva Vault CRM Migration Currently hosted on a Salesforce-based platform, Veeva believes there are limitations in the value they can provide their customers with ...
Blog Post Consumer Products Health and Beauty Generation Alpha’s Impact on Beauty and Skincare Currently the youngest demographic, Generation Alpha is becoming an increasingly more important customer base for the beauty industry to target. ...
Blog Post Sales + Marketing Consumer Products What Companies Are Utilizing Their Influencer Marketing Strategy Best? As purchasing and shopping experiences become increasingly digital, the need for a strong digital marketing strategy is apparent perhaps now ...
Blog Post Retail Applications for ChatGPT and Retail Few new technologies have taken the tech, business, and academic world by storm quite like ChatGPT, a generative AI chatbot ...
Blog Post Life Sciences Quality + Compliance 2023 Veeva Commercial Summit Recap Clarkston’s life sciences experts attended the 2023 Veeva Commercial Summit earlier this month. The two-day event brought together professionals in ...
Multimedia Consumer Products Sales + Marketing TPM Talks: The Importance of Incorporating TPM in Sales Forecasts and Demand Plans In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Consumer Products Retail Brand vs. Performance Marketing: Birds of the Same Feather Drive Growth Together There are various marketing strategies that businesses can implement to attract and retain customers and to promote their products or ...
Blog Post Information Technology Retail Implications for Retail In-Store Technology Investments In this series, our retail experts outline retail in-store technology investments that enable retailers to ensure their shoppers are getting ...
