Blog Post Digital eCommerce 2023 Black Friday: Expectations vs. Results Over the years, Black Friday and Cyber Monday have become the pinnacle shopping event for retailers globally across all sales ...
Blog Post Digital What is TikTok Shop? How Will it Influence eCommerce Marketing Strategies? In the digital age, creative, short-form video is taking over the social media marketing landscape. As we approach the holiday ...
Blog Post eCommerce Retail eCommerce Takeaways from Amazon Prime Big Deal Days Amazon held its second Prime Day of 2023, “Amazon Prime Big Deal Days,” earlier this month, and with more than ...
Blog Post Retail Digital Key Takeaways from the 2023 Retail Innovation Conference & Expo (RICE) Our retail experts recently attended the 2023 Retail Innovation Conference and Expo (RICE) held earlier this month. The event brought ...
Blog Post Consumer Products Sales + Marketing How to Incorporate Omnichannel Promotions Into Your TPM Practice Even as the worst impacts of the pandemic slowly begin to fade into memory, it’s becoming clear that Covid-19 will ...
Blog Post Retail eCommerce 3 Things an eCommerce Consultant Wants You to Know Before a Vendor Selection As businesses further propel into digital transformation – many driven by the lasting effects of the COVID-19 pandemic – it’s ...
Case Study Retail eCommerce Using Paid Landing Pages for Increased Conversion Rates Clarkston Consulting recently partnered with a client on a digital product testing project. This client recently became a unicorn ($1+ ...
Blog Post Sales + Marketing Consumer Healthcare eCommerce & Digital Platforms for Consumer Healthcare Companies Customer data is a key input into product development and marketing campaigns, but good customer data has also been historically ...
Blog Post eCommerce Retail The Ins and Outs of Livestream Shopping Throughout the pandemic, retailers were forced to innovate and identify new ways to engage with customers as stores closed. Livestream ...
Blog Post Sales + Marketing Consumer Products 5 Key Takeaways from Digital Summit NYC Digital Summit NYC was filled with cutting-edge content sessions designed for digital marketers, product designers, and industry leading brands to ...
Blog Post Retail eCommerce How Are Returnless Refunds Impacting Retail? With the pandemic fueling the transition into digital shopping, eCommerce has increased by 43% since 2020. As online shopping continues ...
Case Study eCommerce Consumer Products Digital Strategy and Agile E-Commerce Launch In this e-commerce launch case study, we explore a recent project with an industry leading biological solutions company to build ...
