Blog Post eCommerce Digital Diversifying eCommerce Strategies for Fashion Retailers In today’s customer-centric environment, changing behaviors, attitudes, and preferences are core drivers for business innovation. Even after Covid, many settled ...
Multimedia Retail eCommerce Evaluating a Company’s eCommerce Capabilities During M&A In this eBook download, we explore eCommerce capabilities during M&A. Global M&A activity is picking up thus far in 2024, ...
Blog Post Retail eCommerce Building Your eCommerce Strategy: 3 Lessons Learned from Major eCommerce Events in 2023 With consumers spending a record $9.8 billion in U.S. online sales during Black Friday in 2023, major eCommerce events like ...
Blog Post Digital eCommerce 2023 Black Friday: Expectations vs. Results Over the years, Black Friday and Cyber Monday have become the pinnacle shopping event for retailers globally across all sales ...
Blog Post Digital What is TikTok Shop? How Will it Influence eCommerce Marketing Strategies? In the digital age, creative, short-form video is taking over the social media marketing landscape. As we approach the holiday ...
Blog Post eCommerce Retail eCommerce Takeaways from Amazon Prime Big Deal Days Amazon held its second Prime Day of 2023, “Amazon Prime Big Deal Days,” earlier this month, and with more than ...
Blog Post Retail Digital Key Takeaways from the 2023 Retail Innovation Conference & Expo (RICE) Our retail experts recently attended the 2023 Retail Innovation Conference and Expo (RICE) held earlier this month. The event brought ...
Blog Post Consumer Products Sales + Marketing How to Incorporate Omnichannel Promotions Into Your TPM Practice Even as the worst impacts of the pandemic slowly begin to fade into memory, it’s becoming clear that Covid-19 will ...
Blog Post Retail eCommerce 3 Things an eCommerce Consultant Wants You to Know Before a Vendor Selection As businesses further propel into digital transformation – many driven by the lasting effects of the COVID-19 pandemic – it’s ...
Case Study Retail eCommerce Using Paid Landing Pages for Increased Conversion Rates Clarkston Consulting recently partnered with a client on a digital product testing project. This client recently became a unicorn ($1+ ...
Blog Post Sales + Marketing Consumer Healthcare eCommerce & Digital Platforms for Consumer Healthcare Companies Customer data is a key input into product development and marketing campaigns, but good customer data has also been historically ...
Blog Post eCommerce Retail The Ins and Outs of Livestream Shopping Throughout the pandemic, retailers were forced to innovate and identify new ways to engage with customers as stores closed. Livestream ...