Blog Post Consumer Products Sales + Marketing How to Drive ROI on Coupons in a Digital World Coupons have been part of CPG marketing for well over a century, reaching their peak in the early 2000s. Before ...
Case Study Consumer Products Food and Beverage Category Management Transformation Implementation & Center of Excellence Activation Clarkston Consulting supported a CPG client on a category management transformation implementation. Read a synopsis of the project below or ...
Case Study SAP + Technology Consumer Products Migrating a Global Consumer Products Manufacturer to SAP Cloud ERP Clarkston Consulting recently partnered with a consumer products manufacturer on an SAP Cloud ERP migration. Read a synopsis of the ...
Blog Post Consumer Products Strategy + Innovation 2026 M&A Deal Trends in Consumer Products In 2025, consumer products M&A declined 18.9% year over year, reflecting continued economic uncertainty and a more selective dealmaking environment. ...
Blog Post Consumer Products Understanding the Value of a PMO for CPG Companies Today’s project environments are increasingly complex, especially amid rapid market shifts that have become ordinary for consumer products companies. The ...
Blog Post Sales + Marketing Consumer Products Elevating Trade Promotion with SAP Revenue Growth Management Trade promotion represents one of the largest commercial investments for many Consumer Products companies. According to SAP, trade promotion-related spend ...
Case Study Consumer Products Food and Beverage TELUS TPM Transformation: Enabling Trade Promotion Adoption Across North America Clarkston Consulting supported a consumer products organization on a TELUS TPM transformation through an OCM program. Read a synopsis of ... Download PDF
Multimedia Consumer Products Supply Chain Exploring the Impact of Agentic AI in the CPG Supply Chain AI agents are moving quickly from experimentation into supporting real supply chain decisions, raising a critical question for CPG companies: ... Download PDF
Blog Post Consumer Products Sales + Marketing Is Your Operating Model Ready for Retail Media Growth? Retail media is no longer an experimental line item in the marketing budget, with U.S. retail media ad spending projected to reach $69.3 billion in 2026, up ...
Blog Post Consumer Products Health and Beauty Beyond Personalization: How AI Is Reshaping the Future of Skincare The skincare industry is entering a new phase of AI adoption. Initially, AI was leveraged primarily for digital skin analysis and personalized recommendations. These capabilities cater to specific ...
Multimedia Consumer Products Supply Chain Integrating Global Supply Chain Risk into Network Design Models for CPG Companies How can supply chain leaders integrate global supply chain risk factors as core planning assumptions to enable growth in the ... Download PDF
Blog Post Consumer Products Sales + Marketing Volume Forecasting Foundations: Building Accurate Forecasts in CPG An accurate forecast is an essential part of how CPG organizations plan and make confident business decisions. A volume forecast is a ...
