Jumpstarting Digital Transformation through an eCommerce Vendor Selection
Recently, Clarkston’s digital team partnered with a technology-based, multi-billion-dollar company to facilitate an eCommerce vendor selection. The client operates in both the B2C and B2B space and was looking for a way to improve their customer’s digital experience.
The client has seen significant growth since COVID-19 and was looking to embark on an eCommerce digital transformation to help manage that growth. With seven core business units all at varying spots in their eCommerce journey using different solutions, the client was seeking to unify its businesses and begin to scale.
The client’s seven core business units were at all different stages of their eCommerce journey, with some using a few different solutions for several years, and others still operating in a start-up mode mentality using just a payment platform or nothing at all. Because of this, the client experienced inefficiencies when it came to gathering data on the organization’s overall performance; however, there was still opportunity for the separate business units to work together and leverage the data from various audiences.
Download the Full eCommerce Vendor Selection Digital Transformation Case Study Here
To solve this, the client engaged Clarkston to help facilitate the vendor selection process and think through how a digital solution could both unify and streamline the business at large. Using our vendor selection methodology, the Clarkston team worked with the different business units to align and define business requirements, drafted a comprehensive RFP, created in-depth demo scripts that gave structure and uniformity to the selection process, and facilitated a collaborative discussion to evaluate vendors and ensure the client selected the right eCommerce solution to meet their digital ambitions.
Through following Clarkston’s vendor selection methodology, the client was able to build cultural alignment among key stakeholders in terms of prioritizing the digital transformation journey; compile a thorough set of requirements across business units; establish a clear understanding of the capabilities and functionalities of leading eCommerce vendors; and identify a direct path forward, which made them better prepared to take on the digital world ahead of them.
