Clarkston Consulting recently executed a product repositioning for a pharmaceutical company. Read a synopsis of the project below or download ...

The global Customer Relationship Management (CRM) software market was valued at $50.3 billion in 2021 and is anticipated to reach ...

Clarkston Consulting recently partnered with a biopharma client in optimizing the market research process at their organization. Read a synopsis ...

In this case study, read about how our Veeva experts helped a client develop a governance model to streamline Veeva ...

Clarkston Consulting recently partnered with a biopharma client on a data and analytics project in which the team used generative ...

Phygital marketing represents the fusion of physical and digital marketing tactics, seamlessly integrating in-person and online interactions into a unified ...

Clarkston’s team of life sciences sales and marketing consultants have highlighted the top commercial trends that businesses should consider. Read ...

As effective development and scaling of patient-centric measures prove to be a key action for pharmaceutical companies to unlock value-based ...

Antiquated and separated data platforms make it incredibly difficult, if not impossible, to create useful customer segments based on behavioral, ...

Currently hosted on a Salesforce-based platform, Veeva believes there are limitations in the value they can provide their customers with ...

As purchasing and shopping experiences become increasingly digital, the need for a strong digital marketing strategy is apparent perhaps now ...

Traditional methods of recruiting clinical trial participants include tapping into healthcare providers such as doctors or clinics, patient advocacy groups, ...