Blog Post Strategy + Innovation Consumer Products 5 Tenets for Conducting a Market Sizing Assessment Market sizing assessments have been the industry-wide standard for shedding clarity on the daunting complexities that arise from exploring new ...
Blog Post Consumer Products Fast Moving Consumer Goods What is Hyperlocalism, and What Does it Mean for Your Marketing Strategy? In our fast-paced and ever-changing market, understanding consumer motivations and preferences, specifically for younger generations, is key for organizations looking ...
Blog Post Consumer Products Capturing the Voice of the Customer (VOC) Is your organization capturing the Voice of the Customer? How can companies better serve their customers in an ever-changing and ...
Blog Post Consumer Products Health and Beauty Generation Alpha’s Impact on Beauty and Skincare Currently the youngest demographic, Generation Alpha is becoming an increasingly more important customer base for the beauty industry to target. ...
Multimedia Consumer Products Digital Understanding Consumer Motivations: Taking Stock with Amy L. and Reed M. Consumer engagement is critical for any consumer products company today. Understanding your consumers, their motivations, and their connection to your ...
Blog Post Retail The Benefits of Experiential Retail When was the last time you really had fun shopping? According to a recent Squire Patton Boggs report, entertainment is ...
Blog Post Consumer Products Pet Products 5 Takeaways from the 2023 Petfood Forum Conference Clarkston Consulting recently attended the 2023 Petfood Forum Conference – a gathering of thousands of pet food industry professionals, including ...
Blog Post Consumer Products Recap from the 2023 POI Spring Hybrid Summit Clarkston’s Steve Rosenstock and Sarah Broyd recently attended the 2023 Promotion Optimization Institute (POI) Spring Hybrid Summit in Chicago, Illinois. ...
Blog Post Consumer Products Sales + Marketing Key Benefits of a Price Pack Architecture Model for CP Companies With inflationary pressures facing every consumer products company, “price pack architecture” (PPA) is one way to help your organization understand ...
Blog Post Retail eCommerce 3 Tips to Improve a Customer’s eCommerce Experience As the retail industry continues to shift, one of the biggest challenges in the eCommerce customer experience is converting website ...
Blog Post Consumer Products Health and Beauty Understanding the Challenges of Personalization in Health and Beauty Despite economic uncertainty and rising inflation, the health and beauty industry has continued to grow over the past several years. ...
Multimedia Consumer Products Digital Building An Effective Consumer Engagement Strategy: Taking Stock There’s been a major shift in consumer expectations over the past few years. Consumers are more digital, and they’re communicating ...
