Multimedia SAP + Technology Consumer Products SAP Webinar Series: How SAP Helps You Meet This Year’s Consumer Products Trends Clarkston’s 2021 Consumer Products Trends Report addresses the most current consumer characteristics and trends that are impacting the industry. Changing ...
Multimedia Consumer Products Wholesale Distribution 2021 Consumer Products Wholesale Distribution Trends 2020 was a year of mixed results for wholesale distributors of consumer products. Toilet paper and cleaning supplies have sold ...
Multimedia Consumer Products Quality + Compliance 2021 Consumer Products Quality Management Trends Within the consumer products industry, trends toward consumer centricity such as increasing personalization, emphasis on direct-to-consumer channels, and heightened product ...
Multimedia Consumer Products Sales + Marketing Personalized Marketing: Taking Stock with Idoia Hidalgo and Musa Jose Personalization isn’t exactly new. Brands have been exploring various degrees of personalized marketing and customization across every facet of a ...
Multimedia Consumer Products eCommerce Diversifying Sales: Taking Stock with Ken Accardi and Evan Shirley Looking back on 2020, the consumer products industry saw a huge uptick in online purchases. While the COVID-19 pandemic certainly ...
Multimedia Consumer Products 2021 Consumer Products Trends Read our updated report here: 2022 Consumer Products Trends Rapid periods of disruption and acceleration defined 2020 for many consumer ...
Blog Post Health and Beauty Digital Health and Beauty Digital Marketing in 2021 2020 caused health and beauty brands to shift heavily into digital. Now, in 2021, we expect there to be a ...
Blog Post Food and Beverage Consumer Products The Need for Transparency and Change in Sustainable Food Production There are six key pillars to developing a corporate social responsibility report: Transparency, Authenticity, Collaboration, Strategy, Measurability, Impact. In a ...
Blog Post Consumer Products Food and Beverage Why CPG Brands Should Reconsider Child-Targeted Food Packaging Every year, more than $12 billion is spent on marketing efforts toward children, with ad spending on social media and ...
Multimedia Consumer Healthcare Consumer Products 2021 Consumer Healthcare Trends Read our updated report here: 2022 Consumer Healthcare Industry Trends As healthcare costs rise, the size of the aging population grows, ...
Blog Post Sales + Marketing Consumer Products Going D2C: The Challenges and Benefits Direct-to-consumer (D2C, DTC) companies are increasingly entering the consumer products market, attempting to reach the potential success that other D2C ...
Blog Post Consumer Products Health and Beauty Meeting the Clean Beauty Movement Within the last decade, several industries have seen an uptick in global consumer awareness around clean beauty and organic products. ...