Blog Post Consumer Products Sales + Marketing How Companies Can Optimize the Customer Journey in CPG Today’s customer journey in CPG is more fluid than ever, with consumers interacting with brands across a variety of digital ...
Blog Post Sales + Marketing Consumer Products The Evolution of the Consumer Journey in CPG The consumer journey in the consumer-packaged goods (CPG) industry has drastically evolved over the past few years, with companies moving ...
Blog Post Retail eCommerce 5 Key Takeaways from Shoptalk Fall 2024 Last week, industry experts gathered in Chicago, Illinois for Shoptalk Fall 2024, a leading retail conference. Over the course of ...
Blog Post Retail Grocery Top Takeaways from Groceryshop 2024 Last week, experts from around the world gathered in Las Vegas, Nevada for Groceryshop 2024. Industry leaders and executives from ...
Multimedia Consumer Products Consumer Healthcare 2024 Vitamins and Supplements Trends Clarkston’s team of consumer healthcare industry consultants have highlighted the top vitamins and supplements trends that businesses should consider. Read ...
Blog Post Consumer Products Digital Creating an AI Transformation Strategy: Lessons Learned from Digital Transformation Artificial intelligence, or AI, is a hot topic for today’s business. AI offers a lot of opportunities for increased efficiency, ...
Blog Post Consumer Products Consumer Healthcare What the Latest Niacin and Heart Disease Findings Mean for Supplement Manufacturers A recent study suggests the common water-soluble essential vitamin niacin, also known as vitamin B3, as a possible link to ...
Blog Post Digital Consumer Products The Importance of Cross-Functional Alignment Between Digital and IT Teams With the rise of digital – including direct-to-consumer, enhanced customer data, and accessible AI – we have seen firsthand the ...
Multimedia Consumer Products Consumer Healthcare 2023 Supplement and Nutrition Trends Read our updated trends report here: 2024 Vitamins and Supplements Trends Clarkston’s team of consumer healthcare consultants have highlighted the ...
Blog Post Data + Analytics Consumer Products The Importance of First-Party Data Collection in a Cookie-less Future Companies and platforms are changing how they capture users’ personal data in response to both a slew of updated regulations ...
Blog Post Digital Consumer Products Key Enablers for a Successful Digital Transformation In consulting, the framework “people, process, and technology” is frequently used due to its simplicity of explaining how to successfully ...
Blog Post Diversity, Equity + Inclusion Consumer Healthcare How Technology Can Support DE+I in Consumer Healthcare Diversity, equity, and inclusion has been gaining a lot of traction both socially and politically. Many industries are now focusing on DE+I ...