Clarkston Pet Product Industry Experts Share Article in 2023 Pets International Magazine
November 27, 2023 | Clarkston Consulting’s pet product industry experts Lorraine Mackiewicz and Reed McKenzie recently shared an article in the Pets International Digital Magazine for November 2023. The theme of this magazine is “What’s New in Pet Food?” and the magazine covers topics such as food and ingredients, global pet industry, and more. Read the full magazine for the latest trends, drivers and the overall market environment, and the Clarkston article (on pages 46-47) which covers key considerations in the direct-to-consumer shift. View an excerpt from the article below.
Key Considerations in the Direct-to-Consumer Shift
The shift in people’s buying behavior — from bricks-and-mortar stores to online channels — has accelerated growth in the direct-to-consumer (DTC) space across all industries, and the pet food sector is no exception.
As companies look to enter the DTC market for pet food, there are a number of ways to expand their business online, including selling through e-tailers, working with marketplaces, or setting up their own DTC channel. Therefore, it is important to align the approach with the specific business needs.
By 2032, the global DTC pet food market is expected to reach $18.6 billion up from $2.1 billion in 2022, with an expected yearly increase of 25.1%.
This global DTC growth can be attributed to several factors: