Reed McKenzie is a consultant at Clarkston, focusing primarily in pet food, trade promotion management (TPM), and data and analytics within the retail and consumer products industries. He specializes in promotional strategy, data optimization, and sales analytics.
Reed has a passion for helping organizations solve complex problems using data and innovative processes. His previous experiences include retail sales analytics, product marketing, and TPM software management.
Reed earned a B.A. in Spanish and a B.B.A in International Business with a focus in Marketing from Boise State University.