Clarkston Retail Industry Expert Speaks to Brand Partnerships for Athletes and the Fashion-Sport Connection
June 19, 2024 | Clarkston Partner and Retail Industry Lead Sean Burke was cited by InStyle for his expertise on the retail industry. An excerpt of Sean’s featured quote from the article is included below, and read the full article here.
Fashion Is Cashing In On Olympic Fever
“’Sports is a showcase for multimillion-dollar audiences, and athletes are the best asset for making a brand visible,’ says Sean Burke, an analyst at the Clarkston consulting firm. He’s not wrong. Case in point: Caitlin Clark in her pale pink Prada suit at the Women’s NBA Draft night this past April.”