What do CPG companies need to know about cybersecurity, given changes brought about by AI? Download the AI and Cybersecurity Guide to explore common cybersecurity risks, how AI is both strengthening cybersecurity and advancing attacks, and steps CPG companies can take to protect their operations. Read an outline of the guide below.

Download the AI and Cybersecurity Guide Here

AI and Cybersecurity: CPG Companies

Understanding how AI is changing both cyber defense and cyber risk is becoming an important part of cybersecurity planning for CPG companies. AI is improving cybersecurity measures for CPG teams (helping to identify suspicious activity sooner), but AI is also being used by attackers to advance their operations (creating more convincing phishing campaigns and automating parts of the attack process). As AI continues to evolve, cybersecurity strategies will need to evolve with it, so organizations that approach AI as a critical part of their broader cybersecurity strategy will be better positioned to protect important operations in an increasingly complex threat environment.

Cybersecurity Risks Facing CPG Companies – Most of the threats facing CPG companies today aren’t new. Many existed well before the rise of generative AI. What’s changed is how quickly attackers can operate and adapt their tactics. AI allows threat actors to work faster, making established threats more difficult to detect and respond to. The below areas are common cybersecurity risks CPG companies are facing, and we cover this in more detail in our downloadable guide.

• Ransomware
• Operational Technology (OT) Vulnerabilities
• Supply Chain Attacks
• Phishing and Social Engineering
• Insider Threats

How AI is Improving Cybersecurity – Many CPG companies are using AI to strengthen existing cybersecurity programs rather than replace them. AI helps security teams work through large volumes of security data, identify activity that deserves a closer look, and investigate incidents more efficiently. Human judgment is still essential, but AI can help teams spend less time sorting through routine alerts and more time responding to meaningful risks. AI is improving cybersecurity in the following ways:

• AI-Powered Threat Detection
• Behavioral Analytics
• Automating Security Operations
• Predictive Analytics

How Attackers are Using AI – The same AI capabilities that help organizations strengthen cybersecurity are also changing how attackers operate. AI isn’t creating an entirely new category of cyberthreats. Instead, it’s making familiar attacks easier to scale, more convincing, and faster to execute. As these tools become more accessible, organizations should expect established threats to become more sophisticated. Attackers are using AI in the following ways:

• AI-Enhanced Ransomware
• AI-Driven Phishing and Social Engineering
• Attacks Targeting AI Systems
• AI-Enabled Malware
• Automated Reconnaissance

Steps CPG Companies Can Take to Protect Against AI-Powered Cyberthreats: As AI-enabled threats continue to evolve, CPG companies should focus on strengthening the fundamentals of their cybersecurity programs. AI can improve how organizations detect and investigate threats, but it’s most effective when paired with strong governance, well-defined processes, and employees who know how to respond. We recommend the below actions, and we provide more direction in the downloadable guide:

1. Improve Visibility Across IT and OT Environments
2. Secure AI Applications
3. Strengthen Incident Response
4. Invest in Workforce Readiness 

Download the Guide 

AI is changing how CPG organizations respond to cybersecurity risks. To protect critical operations while adapting to an increasingly complex threat environment, download our guide of practical strategies. The guide dives deeper into the key points from the outline above, preparing teams to make effective steps towards AI-powered protection.