Download the full 2026 Consumer Products Industry Trends Report here.

This free trends report outlines industry perspectives and expert advice from our team of CPG consultants. You can view an excerpt of the report below, and if you’d like to discuss any of the trends or other challenges in the consumer products space, connect with our team today.

Key Consumer Products Industry Trends

In this 2026 Consumer Products Industry Trends report, we dive deeper into what’s impacting the industry today and how CPG companies can win moving forward amid tightening consumer wallets and shifting global growth engines.  

Consumer products companies are entering 2026 with a fundamentally different mandate for growth. The old playbook of broad expansion and price-led momentum is becoming less effective as demand softens and consumer behavior becomes more fragmented. In response, leading organizations are making sharper choices about where to play and how to win. They are narrowing attention to the brands, capabilities, and opportunities that can deliver the strongest return, while leveraging AI/ML and stronger commercial decision-making to operate with more precision. 

Consumers today are also redefining value in ways that make the market harder to predict. Households are becoming more selective, often cutting back in one area so they can spend with purpose in another. That pattern is creating a more uneven market, with growth showing up in specific channels, segments, and regions instead of lifting the category as a whole.  

For consumer products leaders, success in 2026 will depend on reading those shifts clearly and responding with strategies that are more targeted, more disciplined, and more closely aligned to where demand is actually taking shape.  

Download the Full 2026 Consumer Products Industry Trends Report Here

Read last year’s Consumer Products Industry Trends Report here.