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Holistic Marketing Alignment

Proactive management of brand marketing, trade marketing, and shopper marketing investments that is practical and actionable.


Achieve optimal marketing investments in a growth-challenged world.

Today’s consumer is more educated, engaged, and demanding than before. Almost half of consumer products categories are flat or declining, representing a large portion of revenue dollars. Companies must decide how best to invest their marketing spend, often managed by multiple stakeholders, to drive organizational growth.


We understand the value that marketing dollars have on customers and consumers. By working with the leading consumer products companies, we have established a cross-functional process that allows you to optimize your marketing investments by bridging the gap between marketing and sales.

A baseline assessment will identify how marketing dollars are invested.

  • Marketing Investment Analysis
  • External Dependencies Analysis
  • Marketing Alignment Roadmap

Establish a framework within your organization that drives cross-functional alignment and optimize marketing investment planning.

  • Holistic Marketing Alignment Process
  • Integrated Business Planning
  • Organizational Change Management

Improve visibility to marketing performance with supporting technologies and analytics.

  • Master Data Governance
  • Systems Integration
  • KPI Alignment

What Our Clients Say

Director of Finance

Food & Beverage Company

Clarkston Consulting did not try to “sell” and “consult”. They had our best interest in mind with everything they advised. Their team was very knowledgeable and dedicated to seeing positive results for us.

We have helped our clients better align incentives, KPIs, and processes within their sales and marketing organizations to drive a common set of goals and measurable outcomes. For more information on how we can help your company, please contact our expert, Steve Rosenstock or read more in our solution overview.

Contact Steve

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