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Life Science Commercial Operations Consulting

With deep industry experience in life sciences, our sales and marketing consulting team will help you develop and execute your commercial ops business strategy with success.

Enabling your mission to improve patient outcomes as you develop and commercialize therapies requires a modernized commercial operating model for today and the future.

Commercial operating models for biotech, pharma, medical device, cell therapy, and other life sciences organizations require a strong team, data-driven insights, design thinking, and new digital strategies for improved experiences with patients and providers. Digitally powered operations are at the core of helping modern commercial organizations run.


Commercial Launch Advisory

More than 50% of product launches don’t meet their financial goals. Launching a new product in a target therapeutic area requires a careful and resource-intensive orchestration of varying timelines, functions, and costs. Optimizing this process requires a combination of strategic alignment, launch expertise, and program management. We understand the commercial requirements and cross-functional integration points with your internal and external business  and can help you define, deliver, and meet those key milestones in preparation for launch.

  • Product Launch Planning & Advisory
  • Development of New Commercial Functions in Preparation of Launch (late-stage to commercial transition)
  • Commercialization Roadmap
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Commercial Data and Analytics

Sales, sales operations, and marketing organizations are undergoing more change today than they have in the last several decades. Creating a dynamic approach to sales performance management requires a data-first mindset leveraging the insights afforded by our digital world. We help companies leverage innovative tools, create visibility into sales force effectiveness, and maximize performance for personal and non-personal interactions.

  • Commercial Operations Enterprise Data Warehouse Strategy
  • Sales Reporting and Sales Analytics Development
  • Marketing Reporting and Marketing Analytics Development
  • Predictive Analytics & Next Best Action
  • HCP Targeting
  • HCP 360 Insights to Action
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Digital Engagement

It is more difficult than ever to break through the noise and provide healthcare professional, caregivers, and patients with information. We help you take a data-driven approach to crafting the right message for the right audience sent at the right time through the right channels. Companies looking to realize the largest digital business opportunities must lay a successful foundation. As the traditional communication channels and engagement methods are changing, digital transformation strategies must evolve for companies to differentiate.

  • Commercial IT Roadmap and Digital Strategy
  • Commercial Project Management (CRM, Marketing Automation, Email Marketing)
  • Commercial Process Improvement (Sales Operations Planning, Medical Legal Regulatory (MLR) Internal Process Optimization)
  • Patient Centricity and Engagement
  • Marketing Material Management and Digital Asset Management
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What Our Clients Say

Director of Digital Excellence

Global Pharmaceutical Company

So grateful for all Clarkston has done to prepare and execute launch readiness. From maintaining project plans, to helping with compliance reviews, to catching bugs to working on the start form, you have been a key player in our launch team.

Do you want to modernize your commercial operating model and drive growth?

For more information on how we can help your company, please contact our Life Sciences Sales & Marketing service leader, Anna Ivashko.

Contact Anna

Featured Case Studies

Connecting a Digital Ecosystem: Unifying Patient + Doctor Communications

Clarkston recently partnered with a biotech company to create a digital ecosystem in order to improve communication between doctors and patients. This biotech company discovers …

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Personalizing the Patient Experience – A Digital Approach for Pharma

A biotech company that discovers, develops, and manufactures breakthrough therapeutics targeting rare disease populations engaged Clarkston’s team to improve the personalization of their patient experience …

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Delivering an Email Opt-In Best Practices Assessment

A leading medical device manufacturer engaged the Clarkston team for support on an assessing of their consumer digital marketing practices and providing email opt-in best practices …

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