Blog Post Life Sciences Quality + Compliance 2023 Veeva Commercial Summit Recap Clarkston’s life sciences experts attended the 2023 Veeva Commercial Summit earlier this month. The two-day event brought together professionals in ...
Multimedia Consumer Products Sales + Marketing TPM Talks: The Importance of Incorporating TPM in Sales Forecasts and Demand Plans In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Consumer Products Retail Brand vs. Performance Marketing: Birds of the Same Feather Drive Growth Together There are various marketing strategies that businesses can implement to attract and retain customers and to promote their products or ...
Blog Post Consumer Products Sales + Marketing Key Benefits of a Price Pack Architecture Model for CP Companies With inflationary pressures facing every consumer products company, “price pack architecture” (PPA) is one way to help your organization understand ...
Case Study Retail eCommerce Using Paid Landing Pages for Increased Conversion Rates Clarkston Consulting recently partnered with a client on a digital product testing project. This client recently became a unicorn ($1+ ...
Blog Post Data + Analytics Consumer Products The Importance of First-Party Data Collection in a Cookie-less Future Companies and platforms are changing how they capture users’ personal data in response to both a slew of updated regulations ...
Blog Post eCommerce Retail The Ins and Outs of Livestream Shopping Throughout the pandemic, retailers were forced to innovate and identify new ways to engage with customers as stores closed. Livestream ...
Blog Post Consumer Products Digital How Can CPG Companies Engage Consumers in the Metaverse? The metaverse is a global market expected to grow to US$758.6B by the year 2026. As metaverse platforms gain popularity, ...
Blog Post Sales + Marketing Consumer Products Incorporating Micro-Influencer Marketing into Your Brand Strategy Influencer marketing has become wildly successful in recent years, with 89% of businesses reporting that their ROI from influencer marketing ...
Case Study Sales + Marketing Digital Delivering an Email Opt-In Best Practices Assessment We recently partnered with a leading medical device manufacturer on an assessment of their consumer digital marketing practices and provided ...
Blog Post Digital Consumer Products Maintaining the Balance of Personalization and Privacy Personalization is a marketing technique that creates an individualized consumer experience through data collection and analysis. This approach to marketing ...
Blog Post Digital Consumer Products Are Mobile Wallets Safe? Addressing Data Privacy Concerns Digital wallets have skyrocketed in popularity since the start of the COVID-19 pandemic and are expected to account for more ...