Blog Post Consumer Products Sales + Marketing Category Management: The Importance of Building a Cohesive National Category Story Category management is a foundational pillar in most consumer products companies today. But often category teams can end up working ...
Blog Post Consumer Products Sales + Marketing Harnessing a Mix of Syndicated and Retail Portal Data to Drive Growth In today’s environment, manufacturers need to have the right data in house to understand their performance nationally, regionally, and at ...
Blog Post Consumer Products Retail 2024 POI Fall Summit: Key Themes Around Collaboration, Category Management, and AI Last month, trade, sales, and marketing consultants from Clarkston’s consumer products practice attended the 2024 POI Fall Summit in Dallas, ...
Blog Post Consumer Products Exploring Investments in New-to-Market Innovation vs. Product Renovation for CPG Companies Within the consumer products industry, economic conditions and consumer preferences can contribute to both industry success (or failure) and a ...
Blog Post Sales + Marketing Consumer Products Incorporating Retail Media into Your RGM Strategy Revenue Growth Management (RGM) is proving to be a crucial strategy for consumer products companies looking to leverage complex tactics ...
Blog Post Consumer Products Digital The Role of Retail Media in Your Consumer Products Organization Consumer products companies have had to balance retailers’ expectations for trade investments with their own profitability objectives for a long ...
Blog Post Consumer Products Digital How to Evaluate New Revenue Streams Through Digital Platforms The consumer products (CP) industry, along with many others, has experienced an evolution in recent years. In our 2023 CP ...
Multimedia Consumer Products Sales + Marketing RGM and Consumer Engagement: Taking Stock with Amy L. and Ryan M. In our last episode of Taking Stock, we spent some time talking about understanding consumer motivations. In this episode, we ...
Blog Post Sales + Marketing Consumer Products Establishing Revenue Growth Management as a Center of Excellence for Your Organization Recent inflationary and supply pressures have forced consumer products companies to explore innovative strategies to drive sustainable growth and maximize ...
Multimedia Consumer Products Sales + Marketing Assessing Your RGM Capabilities with the RGM Maturity Model Rising inflation rates and tighter household budgets are forcing consumers to be more mindful of their spending decisions. In fact, ...
Blog Post Sales + Marketing Data + Analytics Using Analytics to Create Profitable Revenue Growth Management People are slowly returning to life outdoors. With vaccinations and lifted stay-at-home orders, consumers are raring to make up for ...
Case Study Food and Beverage Consumer Products Trade Promotion Assessment and Vendor Selection For consumer products companies, approximately 60% of trade promotion activities don’t break even according to a Nielsen study. As industry ...
