Blog Post Consumer Products Digital How to Evaluate New Revenue Streams Through Digital Platforms The consumer products (CP) industry, along with many others, has experienced an evolution in recent years. In our 2023 CP ...
Multimedia Consumer Products Sales + Marketing RGM and Consumer Engagement: Taking Stock with Amy L. and Ryan M. In our last episode of Taking Stock, we spent some time talking about understanding consumer motivations. In this episode, we ...
Blog Post Sales + Marketing Consumer Products Establishing Revenue Growth Management as a Center of Excellence for Your Organization Recent inflationary and supply pressures have forced consumer products companies to explore innovative strategies to drive sustainable growth and maximize ...
Multimedia Consumer Products Sales + Marketing Assessing Your RGM Capabilities with the RGM Maturity Model Rising inflation rates and tighter household budgets are forcing consumers to be more mindful of their spending decisions. In fact, ...
Blog Post Sales + Marketing Data + Analytics Using Analytics to Create Profitable Revenue Growth Management People are slowly returning to life outdoors. With vaccinations and lifted stay-at-home orders, consumers are raring to make up for ...
Case Study Food and Beverage Consumer Products Trade Promotion Assessment and Vendor Selection For consumer products companies, approximately 60% of trade promotion activities don’t break even according to a Nielsen study. As industry ...
Case Study Sales + Marketing Consumer Products Transforming the Deductions Management Process for Real Value For many consumer products manufacturers, the complex deductions management process represents an opportunity for potentially millions in cost savings and ...
Blog Post Consumer Products Consumer Healthcare Key Competencies of a Modern Consumer Products Organization Back in 2010, Clarkston introduced our Speed & Agility Index, which identified that consumers are becoming hard to predict, making ...
