Supporting Business Transformation for a Convenience Retailer
In this case study, we’re sharing insights from a convenience retailer business transformation. Read a synopsis of the project below or download the full case study.
Download the Convenience Retailer Business Transformation Case Study Here
This client specializes in convenience, retail, and food and beverage offerings. They were undergoing a business transformation to better optimize and align their three lines of business to be one cohesive organization. As a part of this transformation, they conducted an internal review to identify areas of synergy in organizational process and bottom-line savings, with specific focus in their supply chain and logistics group as well as their commercial teams.
The client had projects spanning warehouse redevelopment, promotion and markdown calendar alignment, and the optimization of the menu development process from culinary ideation to customer-facing digital displays. With energy to tackle a wide range of efforts, they identified Clarkston as a partner to support in driving the internal initiatives forward.
The Clarkston team became quickly immersed in the business, bringing not only a disciplined project management approach but also providing value through their understanding of the nuances of convenience and retail industries. Clarkston served as an arm of the Project Management Office (PMO) to develop business cases, project plans, timelines, execution strategies, executive communication, and ultimately support with the rollout of the internally identified initiatives and their related solutions.
Specifically, Clarkston led current-state process documentation and developed future-state improvements for the client’s promotion and markdown processes, optimizing the efficiency of commercial teams and the execution of in-store events by POS operations. Similarly, Clarkston clarified and supported the improvement of client’s digital menu processes – creating novel end-to-end process maps and addressing gaps in cross-functional collaboration between culinary, database, and digital teams. Consequently, the client teams were able to operate more effectively and provide better in-store experiences for their customers, tracking the menu item from culinary inception to the customer-facing kiosk.
Ultimately, across the 10+ projects managed as a part of the program, the client benefited from transparent, repeatable, and trainable process documentation. For their commercial teams, lasting support was developed for their promotions, markdowns, and menu development within their convenience and food and beverage businesses. For supply chain and logistics, a repeatable process was created to support project management and execution, enabling routine warehouse builds and relocations.
