Blog Post Digital Consumer Products Phygital Marketing Strategies: The Critical Intersection of Physical and Digital Marketing Phygital marketing represents the fusion of physical and digital marketing tactics, seamlessly integrating in-person and online interactions into a unified ...
Blog Post Digital Sales + Marketing Creating a Patient-Centered Design Experience on Your Branded Drug Site As effective development and scaling of patient-centric measures prove to be a key action for pharmaceutical companies to unlock value-based ...
Blog Post Retail Digital Recap from the 2023 Global Retailing Ideas Summit Silicon Valley was the perfect place for the 2023 Global Retailing Ideas Summit, held earlier this month. The conference highlighted retail ...
Blog Post Experience + Design Consumer Products Potential Life Sciences Application in the Metaverse: Lessons Learned from CPG and Retail The metaverse has already demonstrated its potential to impact the consumer products and retail industries, engaging and connecting with shoppers ...
Blog Post Retail eCommerce 3 Tips to Improve a Customer’s eCommerce Experience As the retail industry continues to shift, one of the biggest challenges in the eCommerce customer experience is converting website ...
Multimedia Digital Consumer Products 2023 Accessible UX Design Trends Clarkston’s team of experience and design consultants have highlighted the top accessible UX design trends that businesses should consider. Read ...
Blog Post Retail Digital 5 Key Takeaways from NRF 2023 The National Retail Federation’s (NRF) Big Show recently took place in New York City. Participants had opportunities to network with ...
Blog Post Digital Consumer Products Is a Digital Adoption Platform Right for Your Organization? As companies endeavor to be more agile and responsive to a quickly changing environment, alternative approaches to up-skilling are being ...
Blog Post Retail Digital Leveraging AI-Generated Content for Retail Artificial intelligence (AI) has dominated the list of buzzwords used in the data and analytics space for years, but new ...
Blog Post Digital Experience + Design UX/UI Best Practices for Disease Awareness Websites For life sciences companies building their disease awareness websites or patient portals, keeping user experience (UX) and user interface (UI) ...
Blog Post Experience + Design Consumer Products Improving Your Visual Brand Performance Digitally With online grocery sales predicted to grow by 21% in 2022, the market for digital grocery shopping is booming. As ...
Blog Post Retail Digital The Impact of Blockchain and NFTs in Luxury Retail How are blockchain and NFTs impacting the luxury retail industry? Understanding Blockchain and NFTs To understand non-fungible tokens (NFTs), it’s ...