Clarkston’s team of experience and design consultants have highlighted the top accessible UX design trends that businesses should consider. Read all 3 trends for 2023 by downloading the full report here.
With more and more brands beginning to see accessible web design as not just a nice-to-have, but more of a strategic imperative, it’s no surprise that we’re quickly moving toward a more accessible web. According to WebAIM’s annual report, the number of detected accessibility errors across one million home pages decreased by 1.1% over the last year – a promising statistic as home page complexity is also increasing significantly. With accessible design being the new industry-wide standard, what are some considerations your business should keep in mind as we head into 2023?
Accessible UX Design
Trend #1: Look Beyond the Overlay
Unfortunately, automated testing through overlays often only detects about 20-30 percent of accessibility issues, leaving the majority of these errors undetected and posing legal risks to your organization. In fact, in 2021, more than 200 overlay customers were sued for lack of accessibility on their website. Also, though many of the widget-based overlays that make changes directly on the webpages seem great, often they have a largely overstated practical value. For small page changes like color contrast, generally the end users that these features serve already have built-in modifications on their devices to accommodate them.
The solution? Address accessibility issues at their core. Unfortunately, there isn’t a quick fix or a shortcut for digital accessibility, but businesses who put in the time and effort to ensure their website is WCAG compliant will reap the benefits.
Trend #2: Leverage the Power of Voice Search Optimization
With over 62% of Americans leveraging voice assistance on their devices, voice search is something that many users benefit from daily. But for some end users, it can really take your site’s accessibility to the next level. End users who might have limitations that restrict them from using a keyboard and mouse, as well as users with cognitive impairments, may prefer to use voice search to more quickly and easily find what they’re looking for on your site.
The rise in popularity of voice assistance seems to show no signs of slowing down in terms of its power and reach, so much so that in October of 2022, Amazon, Apple, Google, Meta, Microsoft, and other non-profit partners joined together to improve speech recognition capabilities to make them even more inclusive for users with disabilities and diverse speech patterns. Ensuring your brand’s site is optimized for voice recognition is a clear win for all users. Continue reading by downloading the full report below.