Blog Post Digital Retail Building an Authentic Brand Voice with AI in Retail As AI continues to advance and become more prevalent in marketing and communications, brands are presented with both opportunities and ...
Case Study Data + Analytics Digital Modeling New Patient Start Likelihood in Pharma Clarkston’s Digital, Data and Analytics team recently executed a project for new patient start likelihood in pharma. Clarkston partnered with a ...
Multimedia Data + Analytics Digital Analytics Data Product Management Methodology: Unlocking Higher Performance for Your Data Teams Clarkston’s Data Product Management Methodology helps companies identify, mitigate, and prevent some of the greatest pain points in data. In ...
Blog Post Digital Analytics Consumer Products Leveraging Google Analytics 4 (GA4) in a Cookie-Less Future Google Analytics 4 (GA4) is Google’s latest update to its website tracking and analytics platform. GA4 comes after a long ...
Blog Post Digital Consumer Products Lessons Learned on QR Code Marketing Super Bowl LVI may be remembered for a few things but among them for marketers will be…QR code marketing? While ...
Blog Post Data + Analytics Consumer Products Uncovering Process Mining Use Cases To demonstrate the effectiveness of process mining and some of the process mining use cases, let’s take a look at ...
Blog Post Data + Analytics Consumer Products Why Companies Should Invest in Process Mining In an age where technologies like AI and ML are playing a significant role in process analytics, it’s imperative that ...
