Blog Post Consumer Products Retail Brand vs. Performance Marketing: Birds of the Same Feather Drive Growth Together There are various marketing strategies that businesses can implement to attract and retain customers and to promote their products or ...
Blog Post Retail Digital Leveraging AI-Generated Content for Retail Artificial intelligence (AI) has dominated the list of buzzwords used in the data and analytics space for years, but new ...
Blog Post Consumer Products Retail Leveraging Serialized QR Codes in Product Packaging As consumers’ demand for brand transparency becomes increasingly popular, companies are searching for ways to make shopping more informative and ...
Blog Post Retail Consumer Products Best Practices for Paid Landing Pages Landing pages are web experiences where a brand can answer the most crucial questions a customer has about their product. ...
Blog Post Sales + Marketing Consumer Products 5 Key Takeaways from Digital Summit NYC Digital Summit NYC was filled with cutting-edge content sessions designed for digital marketers, product designers, and industry leading brands to ...
Blog Post Digital Consumer Products Maintaining the Balance of Personalization and Privacy Personalization is a marketing technique that creates an individualized consumer experience through data collection and analysis. This approach to marketing ...
Blog Post Consumer Products Data + Analytics What Companies Need to Know About Generation Z Consumer Behavior Members of Generation Z – “Gen Z” – have now entered their early twenties and are already a bold force ...
Blog Post Life Sciences Organizational Performance 2022 Trends in Life Sciences Talent The following piece on life sciences talent acquisition and development trends was originally published by our partner company BCTG – ...
Blog Post Consulting Services Consumer Products Preparing for the New Era of Consumer Privacy Regulations With the release of the European Union’s draft European Data Protection Regulation in 2012, the modern understanding of consumer privacy ...
Blog Post Consumer Products Digital The Need for Emotionally Resonant Brand Communication Emotionally resonant brand communication has risen to the forefront of requisite skills for engaging the modern consumer. Over the past ...
Blog Post Digital Consumer Products Lessons Learned on QR Code Marketing Super Bowl LVI may be remembered for a few things but among them for marketers will be…QR code marketing? While ...
Blog Post Pharma Sales + Marketing Top Life Sciences Insights from 2021 The top life sciences insights from 2021 run the gamut from cell and gene therapy to cybersecurity to the always ...
