Blog Post Sales + Marketing Consumer Products TPM vs. TPO: Maximizing the Return on Trade Investments Many organizations invest heavily in trade promotions but lack clear visibility into whether those investments are truly delivering value or how to ...
Blog Post Consumer Products Sales + Marketing Defining TPM Standards: Base, Incremental Volume, & Cannibalization Key Points: Defining TPM Standards Base volume represents expected demand without promotional activity. Incremental volume reflects promotional lift above base sales. Cannibalization ...
Blog Post Consumer Products Data + Analytics CPG Trade Transformations: Customer and Product Hierarchies The most common mistake that organizations make when redesigning hierarchies is working in a siloed manner and not considering the ...
