Clarkston CPG Expert Cited by Washington Post for Halloween Candy Trends
October 18, 2024 | Clarkston’s consumer products industry expert, Idoia Hidalgo was cited by Washington Post for her thoughts how rising cocoa prices are pushing younger consumers to try different confections and insights on this year’s halloween candy trends. See the full article here.
Chocolate is on its way out. Why Halloween is about gummy candy now.
“One of the key things to stay relevant with consumers is to innovate.” – Idoia Hidalgo