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Product Launch Advisory

Launching a new product in the life sciences industry requires a careful and resource-intensive orchestration of varying timelines, functions, and costs. This complex process is only more burdened by the increasingly competitive and fragmented industry environment. Optimizing this process requires a combination of strategic alignment, digital enablement, and patient/provider engagement.

The digital revolution is impacting the way companies engage with patients and providers.

Providers expect relevant, easily accessible, and on-demand product information to all be delivered through their preferred channels, while patients have embraced digital health sources as a way to engage in their own care and treatment. Companies are faced with finding new ways to engage as traditional activities and channels are becoming digitized.


We help companies engage patients and providers in a digitally connected world.

Digital is transforming how companies interact with patients, providers, and payers. Focus on your emerging business model to build your short-term and long-term strategy.

  • Strategic Innovation
  • Digital Strategy
  • Digital Marketing Positioning

Companies can’t choose the channels through which they want to digitally engage. They have to go where their audience is. Behaviors are the new markets. Digital transformation is now required.

  • Salesforce Effectiveness
  • Technology Enablement
  • Organizational Alignment

The ability to leverage real-world datasets to drive better decision making is becoming a reality. Companies need to define a strategy to analyze the data in a way that maximizes insights.

  • Analytics Strategy & Roadmap
  • Cross-functional Activation
  • Technology Integration

What Our Clients Say

Senior Director

Global Pharmaceutical Company

Clarkston stands out in their partnership, engagement, and talent – from new hires to experienced professionals.

We help our clients execute a digital transformation strategy at an organizational and brand level. For more information on how we can help your company, please contact our Life Sciences industry leader, Janel Firestein.

Contact Janel

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