Blog Post Diversity, Equity + Inclusion Luxury Retail Improving Engagement with Multicultural Shoppers in Luxury Retail The definition of luxury is constantly evolving to reflect our society, whether that be relevant art movements, societal culture shifts, ...
Blog Post Digital Retail Building an Authentic Brand Voice with AI in Retail As AI continues to advance and become more prevalent in marketing and communications, brands are presented with both opportunities and ...
Blog Post Consumer Products Exploring Investments in New-to-Market Innovation vs. Product Renovation for CPG Companies Within the consumer products industry, economic conditions and consumer preferences can contribute to both industry success (or failure) and a ...
Blog Post Consumer Products Diversity, Equity + Inclusion 5 Considerations for Designing an Inclusive Beauty Strategy in 2024 Beauty consumers are more aware than ever of their options for brand offerings. As such, the same marketing strategies that ...
Blog Post Consumer Products Digital How to Evaluate New Revenue Streams Through Digital Platforms The consumer products (CP) industry, along with many others, has experienced an evolution in recent years. In our 2023 CP ...
Blog Post Consumer Products Food and Beverage Food Product Packaging Trends Historically, the sole purpose of food product packaging was to protect items from contamination, minimize damage, and display mandatory Nutrition ...
Blog Post Sales + Marketing Consumer Products Incorporating Micro-Influencer Marketing into Your Brand Strategy Influencer marketing has become wildly successful in recent years, with 89% of businesses reporting that their ROI from influencer marketing ...
Case Study Sales + Marketing Consumer Products Brand Strategy Development for a Global Haircare Manufacturer This brand strategy development case study explores Clarkston’s work with a global manufacturer and retailer of women’s haircare products selling ...
