As retailers continue to shift more of their focus online, this global big-box retailer revamped their digital strategy with a focus on improving their eCommerce experience by entirely rebuilding their desktop, mobile, tablet, and registry websites. This initiative involved bringing their eCommerce platform operations in-house and managing new online platforms. Clarkston helped the client achieve two main objectives 1) improve eCommerce revenue and profitability and 2) reduce maintenance and support costs. Clarkston provided the client holistic project management and leadership across project work streams including development, testing, and deployment teams across each of the platforms. Clarkston developed a phased deployment strategy to minimize risk to their business and adjacencies while still getting valuable live data from the new platform. Additionally, Clarkston shared guidance on testing strategies, including integration testing and User Acceptance Testing best practices. Clarkston’s disciplined project and program management methodology enabled this retailer to realize their objectives faster and complete the already in-flight project.
Improving eCommerce Platform
This initiative involved not only involved bringing eCommerce operations in-house, but also building and managing a new platform for their websites. After over 2 years of cycling through various project management teams, the client engaged Clarkston to help drive the project to completion in less than five months.
Some of the primary objectives for this client project included providing holistic project management and leadership across project work streams, managing and coordinating mobile development, testing, and deployment teams, developing a phased deployment strategy to minimize risk to the business, and sharing guidance on testing strategies, including QA and User Acceptance Testing. Upon reaching a resolution, Clarkston’s disciplined project and program management methodology enabled this retailer to realize these objectives even faster. This improved eCommerce revenue and profitability while reducing maintenance and support costs.
The key benefits of this client project included improving the user experience, creating a streamlined customer journey, a revamped registry experience, increased independence for devices, and reduced reliance on third party support.
Contributions by Shatakshi Shekhar and Lorraine Mackiewicz.