Clarkston Retail Industry Expert Speaks to Solving Sizing Friction
August 21, 2024 | Clarkston senior manager and retail industry expert Cory Jackson was cited by Fashion Dive for his expertise on the retail industry and his insights on how sizing friction is a critical factor for apparel brands. This playbook examines how three leading brands (Pact, Mizzen+Main and Burton) are elevating customer experiences with AI-powered fit recommendations and eliminating fit-related friction from shopping experiences. An excerpt of Cory’s featured quotes are included below, and download the full eBook here.
Reshaping Fit, Solve Sizing Friction to Improve Apparel Conversion and Operations
“Often we don’t think about the whole value chain: shipping, labor, excess inventory on your shelf, inability to resell returned items.”
“Customers have so many options now. If you’re not providing friction-free experiences and giving them confidence around fit, they’ll go somewhere else.”