Clarkston’s CPG Industry Lead Shares Insight on PepsiCo’s Plan to Lower Prices
February 5, 2026 | Clarkston partner and consumer products industry lead Steve Rosenstock spoke to NBC New York about PepsiCo’s plans to lower prices on products. See Steve’s quotes from the interview below, and watch the news story here.
Shoppers React to PepsiCo Slashing Prices for Popular Snacks
The company behind popular snack brands Lays, Tostitos, Doritos, and Cheetos is slashing prices by about 15 percent.
“Larger companies like Pepsi need to gravitate towards what consumer trends are telling them. In this case, it’s value, and it’s healthier options.”
“There are a lot of fast followers in the food industry that will take this as a cue and look to lower prices. I would not be surprised to see that at all.”