Powering growth through DSD.

Getting fresh products to shelves and restocking popular items in an efficient manner remains a challenge for many organizations. DSD models can help manufacturers maximize their operational efficiency and customer-centricity, but to truly unlock the potential of DSD, organizations must consider customer and product segmentation, network optimization practices, enablement of the end-to-end order management, fulfillment and shelf execution processes, and the technology that powers every step of the journey. When executed well, DSD offers organizations impactful competitive advantages through their ability to control product freshness, optimization of store-level inventory, effectiveness of trade promotion activities, and perhaps most importantly, the ability to shape shopper experiences and build shopper loyalty.